Digital Copywriter London
Job description
The Digital Copywriter’s role is to create clear, customer-focused content for our websites and other digital channels.
Using your tip-top copywriting, editing and stakeholder management skills, you’ll help to create simple, effective and enjoyable user experiences for a range of audiences. You’ll also act as a custodian for our brand and our tone of voice, and as an advocate for first-class content.
The Digital Copywriter sits within our Editorial & Copy team, and works within a cross-functional squad to deliver high quality output for HSBC’s markets all around the world.
This is a hybrid role, with a base office in either Leeds or London.
Key accountabilities
- Produce clear, concise copy for a range of content projects.
- Apply UX best practice and our tone of voice to the content you produce, making sure we sound like HSBC in everything you write, whether it’s a small chunk of microcopy or an entire product journey.
- Peer review content written by your colleagues in the Editorial & Copy team and occasionally that written by agencies.
- Collaborate with product experts and risk experts to ensure the content you produce is accurate and compliant as well as on-brand and effective.
- Take accountability for the success of the projects you’re working on, and for organising and prioritising your own workload.
- Use audience insights, SEO research, data and analytics to inform your work.
- Look for opportunities to improve our customers’ digital experience and/or the way we do things.
- Champion the cause of copywriting and content design around the business.
- Contribute to the collaborative and supportive spirit of our Editorial & Copy team, helping to make HSBC a great place to work.
Essential skills and qualifications
- Experience of copywriting and editing, using brand guidelines and writing in different tones/styles.
- Strong understanding of best practice in UX and writing for the web.
- Strong communication skills, written and verbal, to explain complex or technical issues in simple language.
- Able to collaborate effectively with others, including UX designers, product managers and other copywriters.
- Able to constructively resolve conflicts or differences with stakeholders.
- Able to manage multiple projects and meet deadlines while achieving successful outcomes.
- Resilient and self-motivated.
- Desirable skills and qualifications
- Copywriting, English or journalism qualification (or equivalent).
- Comfortable questioning and challenging constructively, and explaining your approach to stakeholders at all levels.
- Experience of working with agencies, particularly for usability testing.
- Familiar with the use of tools such as JIRA, Confluence and Adobe Experience Manager.
- Financial services experience, or experience of another highly regulated industry.
You’ll achieve more when you join HSBC.
At HSBC we look to enable our employees to better balance their work / life priorities and have the flexibility required to meet challenging needs as they progress through different life stages. Where possible we will consider the following flexible working options: part-time working, job sharing, term-time working, and working from home and staggered hours. If in considering a role with HSBC you have a need for some flexibility in your working arrangements please discuss this with the recruitment team in the early stages of the application process.
HSBC is committed to being an inclusive employer and providing an inclusive and accessible recruitment process for all. We will provide reasonable adjustments to remove any disadvantage to you being considered for this role. We are proud members of the Disability Confident Scheme, and will offer an interview to disabled candidates who meet the minimum criteria for the role. If you would like to receive any information in a different way or would like us to do anything differently to help you apply for our roles, please contact our Recruitment Helpdesk:
Email: [email protected]
Telephone: +44 2078328500.
You can find out more about the recruitment journey and what to expect by viewing our Recruitment Process FAQs in HR Direct and by clicking here (only available via internal access).
Within the workplace you will have access to various employee resource groups which aim to promote and achieve a healthy work / life balance and support our diversity ambitions. HSBC has processes in place to avoid nepotism. This means we will avoid circumstances in which the appearance or possibility of conflicts of interest may exist within the hiring process.”
