data analyst Calgary

Vovia

Full Time Calgary 80000 - 46083 CAD ANNUAL Today

Job description

Vovia is different. We think you’ll feel those differences in a few key ways - the people you’ll work with, our focus on continual innovation and development, and our commitment to support you on the path that works for you.

We are seeking a results-oriented, data-driven Data Analyst for our Marketing Intelligence team to help plan and execute integrated analytic strategies for our clients. You will use leading-edge data tools and be given opportunities to test and expand your inquisitive, technical, analytical, and communication skills.

*About Us*

Vovia is a leading marketing, media, and data analysis agency. We believe that success comes from focusing on our people, creating an environment where everyone is free to be themselves, feels supported, and is doing meaningful work together.

*What we Offer*

- To be part of a dynamic team in a highly collaborative environment
- Recognition – everyone is a contributor
- To be part of a culture that focuses on continuous improvement and innovation – it really is embedded in everything we do
- Benefits which are designed to help you be the best you can be in life and at work. Including team builders, benefits and health spending account, ongoing training and professional development, and a performance-based bonus plan
- Flexible work-from-home options

*Our Commitment to Diversity*

We all benefit when we are exposed to different ideas, perspectives, and viewpoints. Innovation requires diversity of thought and challenging our assumptions and beliefs. We support and encourage team members to share their opinions and thoughts in a way that is comfortable for each person. Vovia is committed to diversity and welcomes applications from all qualified individuals.

*What We’re Looking For*

*About You*

A problem solver with excellent analytical skills and the ability to turn data into meaningful insights. You are always learning and love a challenge. You are motivated and work well independently, but also enjoy working with awesome people in a team setting. Your previous manager or mentor would describe you as a strategic thinker that is dependable, inquisitive, detail-oriented and constantly looking to innovate. You’re always learning how the latest analytics techniques and technologies can help drive results for our clients.

*About the Role*

The Senior Data Analyst strategizes, develops and delivers analytics solutions for Vovia’s wide client roster. You’ll work collaboratively with other Analysts, Media specialists, Digital specialists and Client Service team members to define and implement analytic strategies designed to track, measure, and deliver actionable insights. This position will be responsible for analyzing and interpreting data to inform a go-forward marketing strategy. In addition, this position will analyze, evaluate and monitor the performance of marketing initiatives by developing and refining techniques used to measure engagement, conversion, and trends for marketing. Working closely with the Digital Marketing and Data teams, the Senior Data Analyst will help create profitable marketing plans and evaluate the multichannel impact of marketing activities on engagement, sales, and ROI.

*What You’ll Be Doing*

- Extracting, transforming, and loading data from various sources, including third-party APIs, databases, and marketing platforms via an ETL tool
- Designing and implementing marketing dashboards and reports in Looker Studio/DataStudio, Tableau, or other BI tools, using data visualization best practices to communicate complex data insights
- Using data from marketing platforms like Google Analytics, GA4, HubSpot, Google Ads, and Meta Ads to determine the revenue impact of marketing campaigns and activities
- Conducting ad-hoc analysis to answer specific business questions and support decision-making processes
- Applying data science methodologies and models to identify patterns and trends in customer behavior, segmentation, and lifetime value.
- Collaborating with cross-functional teams, including Digital Marketing, Account management, and client teams to ensure data accuracy and consistency.
- Managing multiple projects simultaneously, from requirements gathering to deployment and maintenance, while adhering to deadlines and quality standards.

*What You’ll Need to Be Successful*

*Must Have’s*

- BComm, BSc, or BA Degree and/or appropriate combination of experience
- Minimum 2 years of experience in Google Tag Manager & Google Analytics (UA or GA4) with updated certifications
- Minimum of 2 years of experience in SQL and Python, with a focus on marketing analytics
- Strong understanding of data architecture and data pipelines
- Experience using ETL tools and setting up extraction orders
- Experience with data mining and data preparation in Google Sheets, Excel, and querying in BigQuery SQL
- Proficiency in Looker Studio or other BI tools, with a solid understanding of data visualization principles and best practices
- Experience running predictive modeling and doing trend analysis in Python, Google Sheets, and Excel is required
- The ability to work with large datasets is a requirement
- Strong analytical skills and attention to detail, with the ability to translate data insights into actionable recommendations
- Excellent communication skills, both verbal and written, with the ability to explain complex technical concepts to non-technical stakeholders.

*Nice to Have’s*

- Experience with Google Ads, Meta Ads, CRMs and social media platforms a plus
- Familiarity with Google Cloud and/or other cloud-based data warehousing solutions. Google Cloud certification would be a plus
- Knowledge of machine learning concepts and experience with R, JavaScript, Java is considered an asset
- Experience building and running computer vision models is a plus
- Strong interpersonal skills and a collaborative mindset, with the ability to work effectively in a team environment
- Ability to manage multiple projects simultaneously while maintaining a high level of quality and attention to detail

*The Ideal Candidate will*

- Have experience working with marketing data sets
- Have a high degree of comfort with rapidly changing ambiguous contexts and an ability to help chart a clear path forward in these contexts.
- Be entrepreneurial and have an eagerness to generate new approaches, spot opportunities, and initiate action
- Should be able to derive actionable insights from the data
- Have an openness to diverse ideas and perspectives.
- Bring a “can-do” attitude and value teamwork
- Have the ability to build effective working relationships and quickly establish credibility in new areas of work.
- Have strong communication skills.

*Working Conditions*

- Fast-paced environment with multiple projects and deadlines.
- Based in Calgary, Alberta ready to work in a hybrid model.

Job Type: Full-time