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Manager, Cross Sales Marketing

The first direct Marketing function is focused on supporting the strategic and revenue growth priorities of the Bank by delivering Fair outcomes for customers. The function focuses on understanding customers and the identification, development and execution of brand marketing strategies, campaigns and activities that support and strengthen the first direct brand, support the drive for revenue and increase customer value and satisfaction in order to meet agreed targets and objectives at market level.

The Manager – Cross Sales role is an important role in the marketing function, responsible for the delivery of all Cross Sales marketing campaign activity.
This role is responsible for ensuring that all marketing communications activity and content, regardless of channel, is aligned to the brand and cohesive. They are responsible for supporting Cross Sales growth and marketing activities across multiple channels and marketing disciplines and sharing best practice amongst the marketing community.

Holders of this role are expected to demonstrate an understanding of key trends and areas of innovation which influence the way we interact and engage with our external customers, internal stakeholders and audiences. These could include marketing, new technology, Marketing Automation, Customer Relationship Management, Agile working practices, data application, tech and analytical tools.

Your responsibilities will include:

• Lead and manage full delivery of marketing campaigns from briefing to delivery across multi channels
• Manage the Cross Sales allocated campaign/s marketing budget efficiently, striving for maximum ROI, ensuring that all campaigns are delivered within deadlines
• Work with business stakeholders to define the role for marketing campaigns and create compelling agency briefs, with clear objectives and targets
• Ensure Marketing Insight & Effectiveness learning from campaign/activity PIRs is incorporated, where appropriate, into marketing briefs and campaign/activity development
• Provide central liaison with segment and product teams to drive relevant marketing briefs which deliver targeted and creative direct marketing, and challenge where applicable
• Gain compliance, legal and brand sign-off for all direct marketing activity
• Reporting against campaigns on regular basis and provide actionable learnings and optimising accordingly
• Deliver fair outcomes for our customers and ensure own conduct maintains the orderly and transparent operation of financial markets
• Ensuring that all Cross Sales marketing campaigns are delivered in a consistent and compliant manner by co-ordinating governance and operational issues, ensuring adherence to Global Standards and relevant FIMs
• Identify opportunities to build own capability, through coaching and skill building as required
• Demonstrate an understanding of Marketing requirements/needs in the wider business in order to build stronger relationships with key stakeholders
  

The ideal candidate for this role will have:

• Past working experience in development and delivery of impactful communications campaigns that drive business success.
• Experience of managing campaigns across multi-media and multi-channels
• Commercial awareness and understanding of product profitability dynamics
• Strong organisational skills with good attention to detail, a passion for quality, and an ability to plan, to prioritise and to escalate where necessary.
• Both spoken and written communication skills with experience of adapting your style and approach to the audience and message to be delivered
• Contributed productively to team objectives, sometimes supporting and sometimes leading activities to achieve shared goals
• Proven experience of successful project management, utilising relevant tools and techniques to ensure consistent delivery

The base location for this role is Leeds however could offer some flexibility.

HSBC is committed to being an inclusive employer and providing an inclusive and accessible recruitment process for all. We will provide reasonable adjustments to remove any disadvantage to you being considered for this role. We are proud members of the Disability Confident Scheme, and will offer an interview to disabled candidates who meet the minimum criteria for the role. If you would like to receive any information in a different way or would like us to do anything differently to help you apply for our roles, please contact our Recruitment Helpdesk:
Email: [email protected]
Telephone: +44 2078328500.

Within the workplace you will have access to various employee resource groups which aim to promote and achieve a healthy work / life balance and support our diversity ambitions. HSBC has processes in place to avoid nepotism. This means we will avoid circumstances in which the appearance or possibility of conflicts of interest may exist within the hiring process.