CRM Marketing Associate London, England
Klarna
Full Time
London, England
35000 - 75000 GBP ANNUAL Today
Job description
On our path to becoming the world’s favorite way to shop, we’re assembling an unparalleled global talent network, accelerating individual careers, and disrupting entire industries. We are on a mission to liberate humanity from all the meaningless time spent managing their purchases and finances, so they can do more of what they love. We’re in search of global talent eager to embrace our atmosphere and defy their own expectations.
Who you are:
We are looking for a CRM Marketing Associate to join the rapidly growing CRM Media team. The CRM Media team at Klarna is responsible for planning, executing and optimizing co-marketing CRM campaigns for priority merchants in the Klarna Consumer Network. We collaborate closely with the Partner Success teams, Affiliate teams and other CRM Growth teams, to deliver quality traffic to our merchant partners while maintaining engagement and relevance with our user database.
As CRM Marketing Associate, you will have experience of impacting & contributing to increased customer engagement in outbound CRM campaigns (Email, SMS), app CRM (Push, In App Message) and app content (Articles).
Additionally, a successful CRM Marketing Associate at Klarna should have hands-on experience in marketing automation/CRM tools, email marketing, customer segmentation & A/B testing.
What will you do:
As CRM Marketing Associate, you will be responsible for executing and following up on multichannel co-marketing campaigns with the goal of driving quality traffic to Klarna merchant partners. To be successful in this position, you should be detail-oriented, data-driven, able to be flexible and willing to challenge the status quo.
The CRM Media team sits within Klarna’s in-house agency for Klarna merchant partners and rolls into the Klarna Media domain. Klarna Media is aiming to scale CRM through marketing automation and dynamic content, and is driven to inspire users to engage with merchant communications and content. Ultimately, Klarna will connect customers with the most relevant brands and products, and brands and products with the most relevant customers.
Responsibilities:
- Support co-marketing strategies globally with CRM campaign execution.
- Own assigned weekly CRM tasks from brief to execution and reporting.
- Optimize campaigns by planning, executing and reporting on tests (Segmentation, A/B testing etc.)
- Plan and execute CRM campaigns in the marketing automation tool, Braze (Email, push, IAM, SMS, etc.)
- Publish campaign content through content management system, WordPress (In-app articles).
- Summarize post-campaign reports (Analysis on results, tests, etc.)Coordinate with other CRM specialists to share learnings, collaborate, etc.
- Create briefs for external agencies.
Requirements:
- Minimum 2+ years of Digital Marketing working experience.
- Experience working with email marketing, consumer journeys and outbound marketing campaigns preferred.
- Hands-on experience with marketing automation/CRM tools: Braze, SFMC/ExactTarget, Adobe/Marketo, CheetahMail, Dotdigital, Selligent, Hubspot, etc) and CMS (adobe, Wordpress, Hubspot, etc.) preferred.
- Experience of A/B testing and other analytical tools to ensure customer understanding and campaign results.
- A metrics driven approach and an understanding of CRM analytics, customer segmentation, etc. Data-driven approach; ability to connect work to the larger business context.
- Working proficiency and communication skills in verbal and written English.
What we offer:
Diversity & Community
With our diversity of skills, perspectives and backgrounds, we can create, innovate, and disrupt like no other. Diversity is part of who we are, and essential to our success.
Ownership & Impact
Here, every voice matters. We’re organized into hundreds of small teams, each run like a start-up, focused on their own problem-space.
Trust & Collaboration
Successes and failures are won together at Klarna in a melting pot of teams. Win, lose, and learn, we’re on this path together.
If you love what you do, you should love where you do it. We appreciate that everyone’s different and has their own preferences of where and how to work. We genuinely believe in the power of regular face-to-face interactions in building close connections with our teams, but we also strongly believe people can work effectively remotely. This means that combining both is the key to success.
At Klarna, You can choose between working from the office, remotely within your employment country, or even outside of it for up to 20 working days per year. Flex it up!
Challenges & Rewards
We take a very Swedish approach to benefits. Support for parents, health and wellness perks—we’ve got you covered.
About Klarna
Since 2005 Klarna has been on a mission to revolutionize the retail banking industry. With over 150 million global active users and 2 million transactions per day, Klarna is meeting the changing demands of consumers by saving them time and money while helping them be informed and in control. Over 450,000 global retail partners, including H&M, Saks, Sephora, Macys, IKEA, Expedia Group, and Nike have integrated Klarna's innovative technology to deliver a seamless shopping experience online and in-store. Klarna has over 6,000 employees and is active in 45 markets. For more information, visit Klarna.com
It is our commitment that every qualified person will be evaluated according to skills regardless of age, gender, identity, ethnicity, sexual orientation, disability status or religion. Please refrain from including your picture and age with the application.
