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Job description

Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us
At TikTok, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for more than 1 billion users on our platform. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at TikTok.

About the team: the User Growth team (UG) at TikTok plays a core role in the acquisition, activation, and retention of billions of users through our globally popular products such as TikTok, etc. We are building platforms, leveraging data & ML models, and providing end-to-end solutions to power the global growth of TikTok. The paid ads creative team at UG is looking for a talented and self-directed professional to generate, manage, and evolve the creative initiatives for our suite of industry-leading products.

What you will be doing:

• Support the overseas growth marketing initiatives of TikTok, spanning multiple industries such as short video, music streaming, social, and web-based literature, etc. ;
• Manage the entire creative production lifecycle, including briefing agencies and internal design teams, giving feedback on scripts and rough cuts, tracking creative performance by category, etc. ;
• Monitor analytics dashboards and leverage key metrics & consumer behavior trends to drive actionable insights & recommendations;
• Work closely with other teams & stakeholders and optimize collaboration workflows as needed.

Qualifications

• Experience in performance marketing, advertising, branding, design, journalism, film, or another creative field required, passion for content and familiarity with the tech industry preferred;
• Excellent oral & written skills in English;
• Strong quantitative skills and the ability to work with key metrics and data; energetic self-starter and quick learner with strong organizational, communication, and collaboration skills; ability to perform under pressure.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.