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Job description

• 5+ years of professional non-internship creative development experience
• Experience driving creative direction and alignment with cross-functional teams
• Experience building, executing and scaling cross-functional creative campaigns
• Experience using data and metrics to measure impact and determine improvements
• Experience presenting metrics and progress to goals to senior leadership
• An online or digital portfolio showcasing your body of work

Prime Video brings together the world’s best creators with the most passionate communities in a way that no other entertainment brand can. Not only are we a one-stop hub for distinctive, critically-acclaimed and award-winning original programming including TV series such as The Boys, The Marvelous Mrs. Maisel and Jack Ryan and movies like Borat Subsequent MovieFilm, Coming 2 America, Cinderella, and The Tomorrow War, but we offer a multi-dimensional experience that allows subscribers to fully immerse themselves in their fandom: to read the book, to listen to the soundtrack, to buy the costume, to replay live sports in real time, and more. And that breadth and connection to the Amazon family of brands, along with the support of a passionate and diverse global team, makes Prime Video a company where creators and makers of all kinds can build their future.

Prime Video is seeking a highly motivated, results-oriented Creative Director, Brand who is a strategic creative visionary with a passion for bringing a brand to life across all internal and consumer touchpoints, overseeing high impact multi-media campaigns that reach millions of customers globally. The ideal candidate will possess a passion for bar-raising brand marketing, strong organizational and creative direction skills, and experience creating operational efficiencies and aligning stakeholders across key brand initiatives. This role reports to the Head of Prime Video - US Creative and Production and will work closely with the Global Brand team, building and developing compelling visions and narratives and effectively delivering deliver bar-raising, best in class creative at global scale.

As a leader, you will own the creative development of consumer creative advertising for the Prime Video brand and guide cross-functional teams to develop best-in-class integrated programs that drive awareness, acquisition and engagement. In addition to global brand statement campaign creation, you will develop strategic creative content aligned with global tentpole series and movies to keep fans engaged on multiple platforms and connected to the broader Amazon family of brands: Amazon Music, Prime, Books, Twitch, Retail, among many others.

This role requires a blended balance of creative leader and brand builder. Successful candidates must have a proven track record for ideating bar-raising creative concepts. You will deliver inspiring, actionable and innovative 360 global creative campaigns, including working autonomously to set creative roadmaps, write creative briefs, deliver creative efficiencies. You also have substantial experience working with research and media agencies, branding agencies, and creative partners. Dedicated creative-directing experience crafting multi-title short form promotional and commercial audio/visual content is key to this role.

This full-time role is required to work on-premise, not remotely.

Key job responsibilities

• Lead overall global creative development of consumer marketing for the Prime Video Brand, including creation of briefs, approach, architecture, brand management, and cross-functional planning.
• Drive 360 brand creative direction in the US across all channels (e.g. social, digital, Amazon owned channels, TV, in-theater, print, out-of-home) as well as globally, as a centralized model.
• Provide creative direction and feedback to internal creative and external agency teams to ensure all elements are on brand and aligned with campaign and brand strategy.
• Act as a leader and “catalyst” who inspires others to deliver bar-raising, best in class ideas and creative assets at a global scale.
• Spark big ideas that drive customer acquisition, engagement and retention, obtain buy-in and effectively and efficiently implement ideas at scale.
• Promptly deliver detailed notes and feedback to internal creatives (Art Directors, Designers, Copywriters, Producers, Editors) and external creative agencies and vendors in order to refine and elevate the creative across all asset types through all phases of development and finishing approvals.
• Present documents and decks to senior leadership regularly to update on key metrics and progress of creative development; set mechanisms to operationalize timely status updates for campaigns.
• Work collaboratively with various internal and external cross-functional stakeholders, including channels, TVOD, SVOD and international teams, to ensure overall global success.
• Align closely with research teams to incorporate priority consumer insight studies and track the customer journey.
• Cultivate positive relationships with appropriate agencies, companies, talent, executive producers, external studios and other relevant global stakeholders to forward our brand position.

About the team
We are the center of creative and production excellence for the Prime Video Brand (Hub/Service-Level/Brand Governance), Marketplace (Channels, PVOD, TVOD) and Sports Marketing. Our org comprises best-in-class creative thinkers, production and operational experts, and asset craftspeople bringing creative concepts to life with technical precision and operational excellence. We foster brand love in support of Prime Video’s goal to be the global entertainment destination for our customers.

We are open to hiring candidates to work out of one of the following locations:

Culver City, CA, USA

• 7+ years of professional non-internship creative development experience within the entertainment/streaming industry
• 5+ years of branding/entertainment brand experience
• Passion for entertainment marketing and storytelling
• Proven track record of developing groundbreaking creative executions across AV, Static/Digital, and OOH marketing asset types
• Experience and understanding of the workflow within a marketing, production, or creative department or company
• Experience as lead creative across multiple projects servicing multiple stakeholders at one time
• Excellent presentation and communication skills, with proven experience drafting creative briefs and presenting creative executions to stakeholders and leadership
• Ability to “sell” a creative campaign, plus experience in problem solving and fast thinking to address contemporaneous feedback from stakeholders in pitch meetings
• Knowledge of the TV/entertainment landscape and/or streaming platforms
• High-level understanding of traditional and digital entertainment marketing, including but not limited to on-air, display, print, OOH, paid social, performance and digital media channels
• Understanding of global marketing principles and customer engagement tactics
• Experience collaborating with internal stakeholders and external agencies/partners, including day-to-day management of campaign milestones and agency deliverables
• Experience guiding creative input, development and execution from concept to completion
• Experience working in a fast-paced, data-driven test-and-learn environment
• Pursuant to the Los Angeles Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $110,300/year in our lowest geographic market up to $205,200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. Applicants should apply via our internal or external career site.