copywriter Columbia, MD
Job description
Merkle is a technology-enabled, data-driven customer experience management (CXM) company. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios.
Merkle is looking for a Copywriter to join our team focused on our health and wellness client, writing editorial long and short form content for their massive digital website transformation. You will write everything from informational copy to video content, blog posts and recipes, centered around health and wellness themes. You are logical and creative and enrich our clients' websites with new blog posts, guides, and marketing copy. Reporting to the Director of Content, you are a writer with an understanding of multiple voices and able to move on to the next project quickly. You will research industry-related topics, create ideas, and proof articles before publication. You'll deliver quality writing pieces that appeal to our audiences, attract customers and boost brand awareness. You will be fully remote, with a preference for those in the Eastern time zone. You must be US based.
Requirements
- Write clear, original long and short-form copy for digital channels and web through the iterations of the project
- Revise or redevelop content in response to feedback from the creative director, account team or clients
- Work in partnership with an art director and UX designers to execute digital experiences
- Oversee campaigns through the production stage to completion
- Develop content strategy aligned with short-term and long-term marketing targets.
- Collaborate with marketing and design teams to develop site content, style, and layout.
- Create and publish engaging content, ensuring brand consistency.
- Improve content according to SEO.
- Manage the voice of each brand, ensuring all creative ideas are in consideration of strategic briefs
- Infuse the brand values into all copy and excite, educate, and engage the market
- Familiarize yourself with your clients' products, the target audience, and their competitors' activities
- Develop creative ideas and concepts, often in partnership with the art director
- Present ideas to the creative director and development for approval and then to your clients
1-3+ years' of experience in copywriting in an agency setting- Bachelor's degree in English, Journalism, Communications, or Advertising
- Uphold quality standards of style and grammar to produce high-quality edited content.
Additional Information
The anticipated salary range for this position is $51,000 - $68,000. Salary is based on various factors, including relevant experience, knowledge, other job-related qualifications, and geography. A range of medical, dental, vision, 401(k) matching, paid time off, and other benefits are available. For more information about dentsu benefits, please visit www.dentsubenefitsplus.com.
Employees from diverse or underrepresented backgrounds encouraged to apply.
Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done to ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying. #LI-RB1 #LI-Remote
About dentsu
Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society www.dentsu.com.
We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.
Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.
