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The Digital and Marketing team are now seeking a talented Digital Copywriter to join the team based in our offices in London for 6 months on a FTC to help with key projects and managing the workload. You will be responsible for TOV across all digital touchpoints that represent the GANNI ethos. You’ll be joining a small team in a high growth and dynamic business environment, where you’ll depend on your ability to prioritise and work across a multitude of projects.

GANNI is committed to creating a more diverse, equal and inclusive workforce, building teams that represent a variety of backgrounds, perspectives and experiences. It is a fundamental policy at GANNI not to discriminate on any basis or characteristics and celebrate diversity. Everyone is welcome and encouraged to apply.

At GANNI we see behaving responsibly as our moral obligation. GANNI focuses on making more responsible choices every day to do better for our planet and community. Responsibility is at the heart of everything we do and we encourage all employees to take part in our journey towards becoming a more inclusive, equal and responsible business.

OUR VISION & MISSION

Hack(ing) the fashion system.

Evolving from a distinctive Scandinavian fashion brand, we are more than a way of dressing

• we are a creative collective and diverse community of first movers, committed to environmental responsibility and progressive social activism, setting the tone for the next generation to follow.

YOUR MISSION & RESPONSIBILITIES AHEAD OF YOU

You will be tasked with ensuring all products are described in an accurate and reliable manner, in clear and concise English and represent the GANNI ethos.

Responsibilities ahead of you (Include but are not limited to)

• Produce engaging, conversion-oriented, and on-brand digital-first BAU copy to meet daily deadlines, maintaining that they are brand-led, dynamic, concise and accurate. Ensure the copy consistently reflects the brand voice, adheres to brand TOV guidelines, and maintains consistency across different brand touchpoints and target audience personas
• Collaborate with designers, press, responsibility teams, and marketing partners to create written content for various platforms, including homepage, emails, GANNI.com, advertisements, and social media as requested.
• Partner closely with the Ecomm, Responsibility, and Marketing teams to generate innovative ideas and deliver high-quality work in response to briefs.
• Have the opportunity to work on a large variety of projects including email, site, social content, GANNI.com content, advertising and more simultaneously while meeting tight deadlines.
• Work with our agency to audit, optimise and rewrite existing web content to increase GANNI’s organic search visibility, implementing on-page SEO best practices throughout.
• Work closely with key stakeholders within the organisation to establish and maintain service and product messaging standards across both owned and earned digital properties.
• Work across communications on bringing our responsibility efforts and sustainability strategy to life across all channels including @ganni.lab
• Research on industry trends, terminology, and competitive landscape to demonstrate expertise & familiarity with marketing best practices
• Produce copy for all BAU creative assets across digital touchpoints, including homepage, email and landing pages, paid and organic social requests
• Edit your own writing alongside other digital content, such as images and video, if required
• Attend regular meetings with key stakeholders, particularly Responsibility team and SEO agency to to review the impact of your work
• Assist with site audits as required and contribute ideas for site page development.

TO HACK THE SYSTEM, YOU MUST …

• Specialise in website copy, supported by a portfolio of live website projects
• Have 3-5+ years experience of excellent writing and editing for marketing, websites and digital experiences
• Proficiency in writing SEO-friendly copy and knowledge of best practices and principles in performance marketing and digital-first copy.
• Previous experience or relevant knowledge in the sustainability arena or communications around responsibility efforts for a brand or media preferred.
• Have experience in proof-reading your own work
• Experience working in a highly global brand that serves multiple international markets
• Strong organisational and prioritisation skills while working on multiple, simultaneous projects of varied size and complexity
• Outstanding written, verbal and visual communication and the ability to present ideas clearly to large teams

THE GANNI WAY

We are looking for a true GANNI ambassador - someone who shares our values of Openness (ready to evolve, honest not perfect), Optimism (you never stand still, just dance!), Authenticity (you march at your own beat!), Accountability (no excuses, you make an impact) & Responsibility (make small changes, see big differences).

The GANNI culture is based on a learning and results-driven mentality, where everyone is united by a common purpose of (hack)the fashion system!

GANNI is a state of mind - more than a way of dressing and we love to change the usual practice in everything we do. We are confident and capable of anything! So prepare yourself to be comfortable with the uncomfortable and hacking the system together with our amazing Digital and Marketing teams!

WHAT ELSE?

Start date: ASAP

Reporting into: COO / Editorial Brand Manager in London

BE BOLD AND JOIN OUR GANNI UNIVERSE!

We hope you got all your questions answered and feel motivated to join our team and become a part of the GANNI Family.

We will be interviewing candidates continuously and kindly ask you to send your application and CV as soon as possible. Please use the “Apply for position” button.

MORE GANNI GOODIES

You will be working out of our unique GANNI house located in the beautiful City Center of Copenhagen on top of the Bremerholm flagship store. Besides our amazing and colorful new office facilities, we are also proud of our inhouse GANNI kitchen that offers healthy and sustainable food cooked by our passionate in-house chef.

ABOUT GANNI

Based in Copenhagen and owned and run by husband-and-wife team Creative Director Ditte Reffstrup and Founder Nicolaj Reffstrup, GANNI has developed exponentially over recent years with its Scandi 2.0 sense of style full of personality and contrasts. GANNI is all about making our community who wear our clothes feel even more confident and capable of anything. For us, acting responsibly is a moral obligation. We are on a journey to minimize our social and environmental impact and strive to be a more responsible version of ourselves every day. In 2020, we launched our GANNI Gameplan setting ourselves 44 tangible goals to be reached by 2023 across four main pillars; People, Planet, Product and Prosperity.

GANNI has offices in Copenhagen, Stockholm, Paris, London and New York and is represented in more than 600 of the world’s top-tier retailers as well as 26 GANNI concept stores across Europe, and the United States. GANNI.com delivers internationally to 33 countries including Australia, Canada and South Korea.

www.ganni.com