Job description
About Us
We are BetMGM. We are revolutionizing sports betting and online gaming in the United States. We are a partnership between two powerhouse organizations—MGM Resorts International and Entain Group. You know our name through our exciting portfolio of brands including BetMGM Sportsbook, Borgata online, Party Casino and Party Poker. We aim to bring our ideas into action and find ways to deliver the best quality in gaming platforms.
We understand that each card in the deck plays a unique role in any given hand, just as our employees each play a unique role in accomplishing our goals as a company. We strive to create a culture of empathy where our employees feel valued, heard, and comfortable bringing their authentic selves to work. We want to build a product and a workplace that reflect the communities we serve so we approach our work fearlessly, take responsibility when we get it wrong, and ante-up again. We play to win, and we are all-in together.
We were recognized as one of Glassdoor’s “Best Places to Work.”
About the Role
The Senior NFL Web Content Writer will write National Football League betting-centric content for BetMGM’s websites and blogs, including The Roar (https://sports.betmgm.com/en/blog).
Responsibilities
- Required mastery of the following areas of knowledge/skills within 3 months:
- Sports wagering knowledge
- Comprehensive understanding of SEO in relation to BetMGM’s overall objectives
- Ability to publish autonomously in WordPress with near 0 errors and little oversight
- Become Google Analytics G4 certified and a Google Trends expert
- Master use of tools and resources applicable to your sport, including: BetQL, Bet Labs, Stathead, Remarkable – Inside Edge, NoteMarker, Football Outsiders, Pro Football Focus, and more
- Must maintain subject-matter expertise on National Football League topics as assigned
- Write and publish high-quality, SEO-focused sports content as assigned by Content Managing Editors and ad-hoc schedule when appropriate
- Write and publish quick-hitting, time-sensitive SEO-centric articles as assigned by Content Managing Editors Be adept at getting quality blog content out rapidly as related to breaking news
- Work closely with BetMGM’s dedicated SEO consultant and digital marketing agency to expand SEO knowledge and leverage them as a primary resource in answering search engine optimization questions
- Contribute to BetMGM’s vast array of partnership websites as assigned
- Maintain strict attention to details when writing to minimize copyediting time, including uploading all content into Grammarly (if needed) before sending to copyeditor to ensure highest level of quality and team efficiency
- Adhere to internal style guide and write to the BetMGM tone of voice
- Develop proficiency with Google Search Console within 6 months
- Work within Google Drive, Google Docs, Google Sheets, Google Slides, Microsoft PowerPoint, Microsoft Outlook, and Microsoft Teams as required
- Work cross-functionally and collaboratively with internal and external stakeholders upholding a high level of professionalism, respect, and ethical code of conduct at all times
- Maintain active participation and presence in team and company activities, including but not limited to sharing ideas, brainstorming, identifying site errors if necessary, and asking questions in internal team meetings, all-hands meetings, and agency meetings
- Maintain up-to-date knowledge about BetMGM’s current mission, overarching business goals, and the ever-changing sports wagering landscape
- Must be able to stand or sit and operate computers and other technological devices for extended periods of time
- Deep knowledge of sports wagering vernacular and concepts, and willingness to learn more, are a must
- Experience writing high-quality sports blog content
- Extensive knowledge of the NFL
- Experience working in sports publishing
- Journalism, English, or another relevant field
- Must be proficient in AP Stylebook
- Minimum three years of experience publishing in WordPress
- Willingness to learn new web tools, including Airtable and Looker Studio
- Experience working in large organizations, coordinating, and liaising with multiple departments and stakeholders
- Strong communication skills and the ability to effectively manage timelines and priority of projects over several internal teams
- Experience presenting online and in person
- Flexibility with working hours and the willingness to work evenings, weekends, public holidays, and major NFL events like the Super Bowl in line with company goals
- Good communication, analytics, project management, writing, and organizational skills
- Excellent analytical, proactive, and communication skills with a data-driven mindset
- Ability to maintain a professional demeanor and desire to continuously improve and develop professionally
- Basic photo editing skills using tools like BeFunky and/or Photoshop are a plus
Building BetMGM from the ground up takes effort, energy, and teamwork, but that’s what will make leading this industry all the more satisfying. We stay focused on our main goal with the help of these four company pillars:
- Believe in Your Game – Take your shot! There’s a freedom to explore ideas usually only start-ups are lucky enough to experience.
- Backed by the Best - With our expertise—merged with that of our world-class investors—we have the opportunity to take this business, and ourselves, farther than anyone has ever imagined.
- Do What’s Right - We operate with clarity and simplicity, always doing the right thing by our customers and each other, standing shoulder to shoulder every day.
- Hustle Hard - Our combined commitment and ambition is what drives us to create some of the most innovative products in the industry.
As a valued employee, we’re committed to giving you the resources and support you need. We offer Medical, Dental, Vision, Life Insurance, Commuter Benefits, Paid Time Off, Holidays, Employee Resource Groups and more!
Gaming Compliance
Candidate must comply with and support the company’s responsible gambling policies, procedures and initiatives.
This job description is not an exclusive or exhaustive list of duties a person in this position may be asked to perform from time to time.
BetMGM LLC is an Equal Opportunity/ Affirmative Action employer. We provide equal employment opportunities to all qualified employees and applicants for employment without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, veteran status, disability, or any other legally protected status. We prohibit discrimination in decisions concerning recruitment, hiring, compensation, benefits, training, termination, promotions, or any other condition of employment or career development. If your experience looks a little different from what we’ve identified and you think you’ve got what it takes, we’d love to learn more about you.
If you need assistance or accommodation with your application due to a disability, you may contact us at [email protected].