Position Title
Web Content Specialist
Department/Unit
Communications, Marketing & Creative Services
Location
Halifax, Nova Scotia, Canada
Duration of Contract (if applicable)
1 year
Employment Type
Full Time
Full-time Equivalency (FTE)
1.0
Salary
$56,685 - $75,834 per annum
About Dalhousie University
Dalhousie University is Atlantic Canada’s leading research-intensive university and a driver of the region’s intellectual, social and economic development. Located in the heart of Halifax, Nova Scotia, with an Agricultural Campus in Truro/Bible Hill, Dalhousie is a truly national and international university, with more than half of our almost 21,000 students coming from outside of the province. Our 6,000 faculty and staff foster a vibrant, purpose-driven community, that celebrated 200 years of academic excellence in 2018.
Job Summary
Communications, Marketing & Creative Services (CMC) supports Dalhousie University’s strategicpriorities by working with departments and units to tell the stories of the students, faculty, and staffwho make Dalhousie an extraordinary place.Reporting to the Marketing Manager, Web Content & Strategy, the Web Content Specialist is responsible for developing strategic web content to support the redevelopment of dal.ca, serving as a project manager when appropriate, advising/following web user experience (UX), information architecture (IA) and search engine optimization (SEO) best practices, and providing training and support to university stakeholders with respect to site planning, content writing, and web authoring.
Key Responsibilities
- Work to support web content strategy and migration from Adobe Experience Manager (AEM) Classic to Touch UI, including when required, working with university stakeholders to redevelop and rewrite web content.
- Conduct thorough reviews of existing public facing dal.ca webpages which reside on the AEM Classic content management system to quickly determine content needs in alignment with updated Dalhousie brand guidelines prior to migration to AEM Touch UI.
- Demonstrate initiative and leadership in creating relevant, responsive, timely and usability standard-compliant web content.
- Support the Marketing Manager, Web Content & Strategy to deliver a reimagined, redesigned and streamlined dal.ca that is journey-driven, accessible and responsive in reaching/servicing its target audience(s).
- Combine industry best practices and an in-depth understanding of usability and accessibility standards and practices; anticipate where the current online trends are moving and design accordingly in collaboration with the Marketing Manager, Web Content & Strategy and Associate Director of Digital Marketing Platforms.
- Deliver established site planning, web writing, content optimization, and CMS (AEM Touch UI) author training/best practice sessions to members of the university community through the Site Transition Program.
Note
Some evening and weekend work may be required.
The successful applicant will be eligible for hybrid work (combination of in-person work on campus and remote work) as agreed by all parties based on operational requirements and university guidelines.
Dalhousie’s vaccine mandate has been suspended at this time, and employees no longer need to provide proof of full vaccination. However, health and safety risks to our community will continue to be monitored and a vaccine mandate may be reinstated if necessary.
Required Qualifications
- University degree in a related discipline (i.e. journalism, public relations, marketing) with three to five years of relevant experience (or equivalent combination of training and experience).
- Experience can include work for an organization, agency, and/or freelance assignments.
- Exceptional communication skills, including strong writing abilities, highly developed interpersonal, project management, client services and support, and leadership skills.
- Must be comfortable using tools and practices that enable data-informed decision-making including knowledge and experience in user experience, information architecture, search engine optimization, and accessibility.
Assets
- Experience with Adobe Experience Manager and basic understanding of HTML.
- Experience in training facilitation.
Job Competencies
The successful candidate is expected to demonstrate proficiency in Dalhousie’s core and leadership competencies (https://www.dal.ca/dept/leaders.html), in particular:
- Respect & Inclusion
- Adaptability
- Knowledge & Thinking Skills
- Communication
- Service
Additional Information
Dalhousie University supports a healthy and balanced lifestyle. Our total compensation package includes a defined benefit pension plan, health and dental plans, a health spending account, an employee and family assistance program and a tuition assistance program.
Application Consideration
Applications from current university employees and external candidates are assessed concurrently. Current university employees will be given special consideration.
We sincerely appreciate all applications and note that only candidates selected for an interview will be contacted directly by the hiring department or Human Resources.
Diversity Statement
Dalhousie University commits to achieving inclusive excellence through continually championing equity, diversity, inclusion, and accessibility. The university encourages applications from Indigenous persons (especially Mi’kmaq), persons of Black/African descent (especially African Nova Scotians), and members of other racialized groups, persons with disabilities, women, persons identifying as members of 2SLGBTQ+ communities, and all candidates who would contribute to the diversity of our community.