content manager Edison, NJ
Job description
Opengear designs and manufactures products for data center and remote site management. We are a rapidly growing supplier of sophisticated data center, network and remote site management products. Our customers include tech unicorns and Fortune 100 companies. We are the leading supplier of out-of-band solutions for IT infrastructure management and are actively exploring new solutions for hyper-scale data center deployment and management. We are a global company with offices in Brisbane – Australia, Sandy – Utah and Edison – NJ.
Reporting to the Director of Marketing, the Content Marketing Manager creates, maintains and publishes product and partner collateral, sales tools, promotions and other marketing content, in support of the growth of Opengear’s sales revenue. An eloquent communicator with a technical background and strong writing, creative and organizational skills, this individual will take source material from Opengear team members and transform it into a wide range of digital and offline marketing materials.
Position Location: Edison, New Jersey - Hybrid
Position
The Content Marketing Manager is a key part of Opengear’s creative team and will provide support to the marketing team at large. This role will be responsible for providing content for all Opengear properties and management of the Opengear editorial calendar including website content for blogs, social media, and emails. This role will also coordinate day to day activities with Opengear’s PR agencies and act a key project manager for PR efforts. This role will be responsible for: contributing to the annual marketing plan, developing the content portion of marketing budget, collaborating with product, engineering, sales and outside agencies, to develop and implement, brand strategies to achieve organizational goals, under supervision of the Director of Marketing.
What We Offer
The Content Marketing Manager is responsible for all Content Marketing. This includes editing, creating, and managing all marketing materials to promote Opengear products and the Opengear brand. This is an exciting opportunity to be a key part of Opengear’s creative team and will provide support to the marketing team at large. You will help create and provide content for all Opengear properties and management of the Opengear editorial calendar including website content for blogs, social media, and emails.
What You Will Do
- Work closely with Product Managers and Creative Team to create product literature such as sell sheets, launch packets
- Work with the Channel Marketing Manager to generate promotional materials for partner programs
- Produce Top-of-funnel content, including whitepapers, blogs, targeted emails, articles, video and multimedia posts, optimized for search and social media traffic; collaborate with the Digital Marketing Manager to promote this content
- Create, edit, and manage the production of digital and print content that is consistent with the organization’s brand style, and reflects the current product messaging
- Commission, edit, proofread, schedule and publish content contributions from Opengear and Agency staff
- Manage the output of one or more freelance contributors and/or marketing agencies
- Own the editorial calendar, including responsibility for blog postings and social media coordination
- Manage the online library of sales collateral
- Continually update and optimize online content, including the corporate website and other online/social properties
Additional Tasks
- Assist marketing team with the organization of Tradeshows and corporate events
- Assist sales team with PowerPoint presentations
- Support an enthusiastic community of Opengear fans and promoters
Who You Are and What You Bring
- Bachelor’s degree
- 5+ years of professional experience in a marketing or communications role, promoting technical products
- Familiarity with technology products and audiences
- Strong writing, proofreading and editing skills; experience writing ad copy
- Understanding of SEO/SEM principles
- Working knowledge of HTML/CSS and Wordpress
- Experience with Adobe Express and Salesforce, or similar tools
- Good communication skills, including ability to explain concepts to stakeholders
- Some experience with Adobe Creative Suite preferred
- MS office (at least intermediate Word, Excel and Power Point)
- Strong organizational and time management skills, and attention to detail
- Ability to multi-task in a fast-paced environment
- Occasional domestic travel may be required
Opengear a Digi Company offers a distinctive Total Rewards package including new hire stock award, paid parental leave, open (uncapped) PTO, and hybrid work environment in addition to our competitive medical, health & wellbeing and compensation offerings.
At Digi, we embrace diversity and inclusion among our teammates. It is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. We are committed to providing an environment of respect where equal employment opportunities are available to all applicants and teammates.
Experience
Preferred- 5 year(s): Experience producing content for both the web and print.
Education
Preferred- Bachelors or better in Marketing or related field
