Conceptual Creative Copywriter London, England
Job description
Conceptual Copywriter
ITV Creative
Permanent, full time, hybrid.
Office location: Hybrid/London
Hiring range: £40,000 - £50,000
For more information please email [email protected]
Your work matters to millions.
Shaping culture is in the DNA of ITV. So, it’s not surprising that you’ll find us in every home in the UK, our productions are famous all over the world and we’re at the forefront of the digital streaming revolution.
When you join us, you enter a fun working environment. With opportunities to learn, to grow and make a real difference. Small enough that your impact’s felt in the business, but big enough that your impact reaches millions of people.
Come develop your skills, change TV and the course of your career. Don’t just watch it. Be part of it. Join ITV.
Your impact sends ripples.
The team
With the recent launch of ITVX, as ITV evolves from a TV brand to a streaming brand, it’s important the way we connect with our viewers is reflective of that. This is a new team within ITV Creative, to ensure we have creative excellence across every touchpoint, throughout the marketing funnel bringing performance marketing expertise to help us drive audience growth on ITVX.
The role
Reporting into the Creative Director of Performance marketing, You’ll be working on the “always on” performance marketing creative, to bring to life the marketing and media strategy for ITVX and ITV. Channels include: including paid social (Meta platforms and Tiktok), display, You Tube, Connected/Targeted TV and CRM. This would involve working closely with the relevant teams within ITV Marketing and Media, as well as the broader ITVC team.
This role would be responsible for coming up with engaging copy for digital advertising, that has an idea at the heart of it.
Using the ITVX tone of voice, this role will push boundaries across a range of media to drive a direct response and ultimately get viewers to watch more with ITVX. The formats will include Instagram, Facebook, TikTok, YouTube, Digital banners , CRM and TV.
Skills you’ll need (minimum criteria)
You will be extremely good at writing headlines to grab the viewer's attention and writing copy for social media that wraps around the actual ad.
Previously managed multiple projects simultaneously while meeting deadlines.
To have a proven ability to work successfully both autonomously and as part of a team
Understands how different audiences engage with copy in the digital landscape and what creates the right emotional response to drive streaming/purchases
Has a test and learn mindset and can write copy that matches business goals
Other things we’re looking for (key criteria)
Ability to take an idea and write copy for digital advertising based on audience insights
Ability to proofread all copy that comes from the performance marketing creative team
Good understanding of the power of words and the weight they hold to inspire and drive action
Strong communication skills
Meticulous attention to detail
Ability to cope under pressure and prioritise work loads
ITV is for everyone.
ITV strongly encourages applications for this role from disabled people. As a Disability Confident Leader, if you meet the minimum criteria for a role and you have declared that you are disabled, we’ll guarantee to take you to the next stage* (minimum criteria above).
We're happy to discuss any support/personalisation you may need during our application and selection process as part of our reasonable adjustments. Drop us a line if you require anything at [email protected].
There may be a few exceptions where we are not able to take all eligible candidates to the next stage due to the volume of applications.
Because those who make an impact deserve to be rewarded for it.
ITV offers some great rewards and benefits including
Flexible working with a range of options
Generous holiday allowance, plus you can buy more
Annual bonus opportunity
Competitive pension contribution
Save as you earn - with an opportunity to buy ITV shares
Wellbeing and volunteering days plus a wide range of opportunities to help you live a balanced and healthy life
More about our benefits - http://www.itvjobs.com/why-join-us/benefits/
Closing date: 3rd July 2023
