Communications & Marketing Consultant Bodmin, England
Job description
This 2 year fixed-term role is an exciting opportunity for a brilliant communications and marketing professional to join our regional consultancy team in the South West. We’re for everyone, for ever, and we really mean that. We want everyone to feel welcome and enjoy access to our places, reaching new and existing audiences in ways that are meaningful and relevant to them.
What it's like to work here:The National Trust Consultancy is the home to specialists in every field of our work, where resources are shared across boundaries and is a great repository of skills, talent, and experience. The diversity and quality of expertise within the Consultancy will enable the places in our care to benefit from an extraordinary range of creative and innovative thinking, as well as deep expertise in all matters relating to our twin purpose of caring for the nation’s heritage and landscapes and making these accessible to all.
In the South West region you’ll be a member of a mixed team of internal consultants and a community of eight communications and marketing professionals as part of the wider South West consultancy that work with our properties. Your role is key to this team, helping to deliver great service and brilliant marketing campaigns for our places in Cornwall and the Tamar Valley, and the South West and the Trust as a whole. You’ll be supporting sites in Cornwall – including Lanhydrock, the beautiful estate at Trelissick, and Cotehele in the Tamar Valley. You may also work in other places in the South West as needs and opportunities arise, to help deliver our strategic priorities in marketing and communications. As part of our matrix way of working, you’ll form part of an organisation-wide network of Communication and Marketing consultants.
- Delivering the National Trust’s marketing and communications priorities and campaigns in the specific context of the Cornwall and the Tamar Valley and the South West, monitoring delivery across channels and evaluating to help inform future campaigns and using.
- Leading a group of property marketing professionals, providing insight, hands-on support and coordinating collaborative marketing activity across your clients in Cornwall and the Tamar Valley, including the development and delivery of property marketing plans.
- Contributing and working with the national marketing strategy and contributing to the marketing approach across regional channels.
- Effectively manage the reputation of the National Trust by developing and delivering proactive PR that raises awareness of our work, demonstrates the value we deliver for people and nature and proactively managing contentious issues and crisis communications.
- Managing contentious issues and crisis communications on an out of hours rota with the South West team.
- Communicating with supporters and stakeholders so they're able to engage with our visitor offer, as well as our land, outdoors, climate action and nature work. Keeping our ambition to make everyone feel welcome at the forefront of our marketing and communications activity.
- Working collaboratively with Destination Marketing Organisations and partners in the South West in planning and delivering activity to market the South West as a destination
- Providing strategic marketing and communications planning, delivery and consultancy support for projects.
- Significant experience in delivering brilliant visitor/client experiences and marketing plans in a relevant sector.
- Ability to build strong internal and external working relationships and providing excellent client experiences. Acting as an expert in your field of marketing and communications.
- Significant experience in the development, and coordination of marketing planning as well as delivering across a wide range of marketing channels, encouraging a closer integration of activity regionally and nationally, by following consistent working practices.
- A commitment to making everyone feel welcome through our brand and tone of voice.
- Strong consultancy skills, particularly active listening, stakeholder management and the ability to analyse and solve complex problems.
- Experience with working with local press and media, dealing with proactive and reactive communications. Writing copy and creating content suitable across a number of marketing channels, including website and social media platforms.
- A flexible approach to work, with the ability to juggle competing priorities.
The packageThe National Trust has the motto ‘For everyone, for ever’ at its heart. We’re working hard to create an inclusive culture, where everyone feels they belong. It’s important that our people reflect and represent the diversity of the communities and audiences we serve. We welcome and value difference, so when we say we’re for everyone, we want everyone to be welcome in our teams too.
- Substantial pension scheme of up to 10% basic salary
- Free entry to National Trust properties for you, a guest and your children (under 18)
- Tax free childcare scheme
- Rental deposit loan scheme
- Season ticket loan
- Perks at work discounts i.e. gym memberships, shopping discount codes, cinema discounts
- Holiday allowance up to 32 days relating to length of service, plus holiday purchase scheme, subject to meeting minimum criteria.
- Flexible working whenever possible
- Employee assistance programme
- Free parking at most locations
- Independent financial advice
Requirements :Compliance.Eligibility to Work in the UK
Fixed Term f/t (37.5 hrs pw for 24 mo)
