Communications and Engagement Assistant Glasgow, Scotland
University of Glasgow
Full Time
Glasgow, Scotland
23715 - 27929 GBP ANNUAL Today
Job description
Job Purpose
Reporting to the Communication and Engagement Officer, the postholder will contribute to the implementation of the School’s external engagement strategy. Raising the School profile through a broad range of communication and engagement activities across both the education and commercial sectors.
This will include working in partnership with colleagues to lead on the operational marketing and conversion activity to support recruitment of undergraduate and postgraduate students and staff, deploying an array of communication and marketing tools including leading on the development of a local programme of events to profile the School and the campus more broadly.
Main Duties and Responsibilities
1. Support the Communications & Engagement Officer in effective implementation of the School’s external engagement and communication strategies.
2. Support the day-to-day amplification of school and college content through social networking sites including (but not exhaustive) Facebook, Twitter, Instagram, LinkedIn and other similar community sites, and filtering content into social applications as needed.
3. Develop and produce content for audio/live streaming channels – developing these channels to their full potential.
4. Monitor and manage various social media accounts (using a social media management/ analytics platform) to provide a consistent voice for all communications and ensure they operate in accordance with the overarching University social media guidelines.
5. Work together with colleagues throughout the Schools, College and University when determined, to create, manage and promote social media channels to fit with our External Engagement objectives. Provide support in the management of international engagement helping in the development of other country-specific social media presence.
6. Co-ordinate the operational implementation of the School’s student recruitment and conversion plans including:
- Internal and external social media and communications
- Student recruitment conversion activity
- Enhancing the content of the School’s digital presence across web and social platforms
- Continuously review and update all printed and digital marketing assets
- Co-ordinate the School’s participation in a range of annual events in the student recruitment schedule and ad-hoc events when required
- Representation at various local and national events e.g., UCAS and Careers Fairs
- Organise web chats and co-ordinate student and alumni participation
- Activities to support increasing diversity amongst the student population
- Act as Deputy Principal Web Publisher (dPWP), develop and maintain the School’s web presence and proactively manage the School’s social media presence more broadly ensuring it is at the forefront of social media trends and development
- Participate in public facing events on University Campuses to raise the profile of the School including conferences and seminars
- Undertake other duties related to this post as required and directed by the Communication and Engagement Officer & School Senior PS Team
Knowledge, Qualifications, Skills and Experience
Knowledge/Qualifications
Essential
A1 Scottish Credit and Qualification Framework level 7 (Advanced Higher / Scottish Vocational Qualification level 3, Higher National Certificate) or equivalent.
A2 Excellent understanding of social media landscape, platforms (Facebook, YouTube, Twitter, Instagram, etc.) and social media trends (including understanding of latest technologies).
A3 Knowledge of using social analytics and management tools to schedule communications as well as provide detailed social media reports.
A4 Up to date knowledge and understanding of relevant UK student recruitment markets.
Desirable
B1 Knowledge and understanding of rankings within in a Higher Education setting
B2 Knowledge of usability and accessibility in relation to digital and social content.
B3 Knowledge of data protection legislation and how it relates to digital content (e.g. GDPR).
B3 Knowledge of data protection legislation and how it relates to digital content (e.g. GDPR).
B4 Relevant marketing qualification and / or relevant experience.
Skills
Essential
C1 High level of creativity and enthusiasm, with the ability to identify potential opportunities to create quality digital content.
C2 High level of competency in IT skills including advanced skills in the use of Microsoft packages such as Excel, Word, PowerPoint, and web editing software.
C3 High level of oral and written communication including presentation and influencing skills
C4 Ability to write and communicate professionally, adapting writing style to suit format and intended audience
C5 High level of accuracy and attention to detail.
C6 Strong organisational skills with the ability to prioritise competing demands from a variety of stakeholders
C7 Analytical and problem-solving capability
C8 Ability to work effectively both independently and as part of a team
C9 Ability to organise own workload
C10 Strong organisational skills with the ability to support multiple projects simultaneously
C11 Ability to proactively initiate, build and maintain strong working relationships at all levels of the University.
C12 Team player, with the confidence to take the lead and guide others when necessary.
C13 Good technical understanding and can quickly develop new skills, for example when using new software, IT and equipment.
Desirable
D1 Sound knowledge of using design software (Adobe Creative Suite, Canva or other) to create digital and social multi-media content
D2 Experience of operating content management systems and digital communications channels.
D3 Event management skills
Experience
Essential
E1 Experience of personal development in similar marketing role
E2 Experience of working with senior management
E3 Understanding of the use of social media in a professional context
E4 Experience of video creation and editing
E5 Event management experience: in-person and virtual delivery
Desirable
F1 Experience of publishing content via a Content Management System (CMS)
F2 Relationship Management
F3 Project management experience
Terms and Conditions
Salary will be Grade 5, £23,715 - £27,929 per annum.
This post is full time (35 hours per week) and open ended.
As part of Team UofG you will be a member of a world changing, inclusive community, which values ambition, excellence, integrity and curiosity.
As a valued member of our team, you can expect:
1 A warm welcoming and engaging organisational culture, where your talents are developed and nurtured, and success is celebrated and shared.
2 An excellent employment package with generous terms and conditions including 41 days of leave for full time staff, pension - pensions handbook https://www.gla.ac.uk/myglasgow/payandpensions/pensions/, benefits and discount packages.
3 A flexible approach to working.
4 A commitment to support your health and wellbeing, including a free 6-month UofG Sport membership for all new staff joining the University https://www.gla.ac.uk/myglasgow/staff/healthwellbeing/.
We believe that we can only reach our full potential through the talents of all. Equality, diversity and inclusion are at the heart of our values. Applications are particularly welcome from across our communities and in particular people from the Black, Asian and Minority Ethnic (BAME) community, and other protected characteristics who are under-represented within the University. Read more on how the University promotes and embeds all aspects of equality and diversity within our community https://www.gla.ac.uk/myglasgow/humanresources/equalitydiversity/.
We endorse the principles of Athena Swan https://www.gla.ac.uk/myglasgow/humanresources/equalitydiversity/athenaswan/ and hold bronze, silver and gold awards across the University.
We are investing in our organisation, and we will invest in you too. Please visit our website https://www.gla.ac.uk/explore/jobs/ for more information.
