cmo London, England
Job description
What are we all about?
We are a team of world class builders and researchers with expertise across several domains: Ethereum Protocol Engineering, Layer-2, Decentralized Finance (DeFi), Miner Extractable Value (MEV), Smart Contract Development, Security Auditing and Formal Verification.
Working to solve some of the most challenging problems in the blockchain space, we frequently collaborate with renowned companies, such as Ethereum Foundation, StarkWare, Gnosis Chain, Aave, Flashbots, xDai, Open Zeppelin, Forta Protocol, Energy Web, POA Network and many more.
We actively contribute to Ethereum core development, EIP's and network upgrades together with the Ethereum Foundation, and other client teams.
You can view all our open positions here: https://jobs.nethermind.io/
As a Chief Marketing Officer (CMO), you will play a critical role in developing and executing the overall marketing strategy of the company. You will be responsible for leading and managing all aspects of the marketing function, driving brand awareness, and implementing effective marketing initiatives to achieve business goals and objectives.
Key Responsibilities:
- Develop and implement the overall marketing strategy aligned with the company's vision, mission, and objectives.
- Conduct market research and analysis to identify target audiences, market trends, and competitive landscapes.
- Define clear marketing goals and objectives, and establish KPIs to measure the effectiveness of marketing campaigns.
- Develop and maintain a strong brand identity, ensuring consistent messaging and visual representation across all marketing channels.
- Create and manage brand guidelines, ensuring adherence across all marketing collateral and communications.
- Drive brand positioning and differentiation, continuously monitoring and adjusting brand strategies as needed.
- Plan, execute, and monitor integrated marketing campaigns across various channels, such as digital advertising, social media, content marketing, events, and public relations.
- Collaborate with internal teams and external agencies to develop compelling marketing content, including website copy, blog posts, videos, and other promotional materials.
- Monitor campaign performance and analyze data to optimize marketing efforts, maximize ROI, and drive lead generation.
- Oversee the company's digital marketing strategy, including SEO/SEM, email marketing, social media, and online advertising.
- Utilize digital analytics tools to track website traffic, user behavior, and conversion rates, leveraging insights to enhance online presence and user experience.
- Stay up-to-date with emerging digital marketing trends and technologies, evaluating their potential impact on the company's marketing efforts.
- Lead a high-performing marketing team, fostering a culture of collaboration, innovation, and continuous learning.
- Set clear goals and objectives for team members, providing guidance, mentorship, and regular performance feedback.
- Manage external vendor relationships, such as advertising agencies, PR firms, and freelancers, to support marketing initiatives.
Requirements:
- Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
- Proven experience as a senior marketing leader, preferably in blockchain or web3 industry.
- Strong strategic thinking and demonstrated ability to develop and implement successful marketing strategies.
- In-depth knowledge of various marketing channels and tactics.
- Excellent understanding of branding principles and experience in brand management.
- Proficiency in data analysis, leveraging metrics and insights to drive marketing decisions.
- Strong leadership and team management skills, with the ability to inspire and motivate a diverse team.
- Exceptional communication and presentation skills, with the ability to influence stakeholders at all levels.
