Casino Copywriter Remote
Job description
You: You take great care to refine your silver tongue into a verbal collaboration between William Shakespeare and The Farrelly Brothers. The quill of your pen is like a diamond feathered owl with laser eyes burning your stories of never after on to the pages of our minds. Your words are tailored fitted for all the people, some of the time. Like an eloquent shape shifter, you can manipulate the dictionary to undeniably match any context or conversation. You are a wordsmith with the variable lexicon that Chat GPT queries when it is at a loss for words. A lexicon so powerful that one of your words is worth a thousand pictures. You are the ghost-writer for other ghost-writers. You are Copy-Writer Magnus Maximus Maximillian True Heart.
Us: We are a team of designers and developers building a better customer experience in the fast-growing online sports betting space. Known the world over for our famous cafes, casinos, hotels and rock memorabilia collection, our newest venture takes the same Hard Rock ethos and brings it to the newly expanding online casino industry here in the USA.
Still interested? Good! On we go…
As the Marketing Copywriter, Casino you will lead all of Hard Rock Digital’s creative writing and output for and contribute to creating the best brand in gaming. You will manage a best-in-class Hard Rock Digital creative writing and design system, and work closely with external agencies and in house talent to bring the brand to life across both gaming and culture. You will play a highly significant role in our growth strategy, helping define the customer-facing messaging for all marketing channels.
What will you do?
- Express Hard Rock Bet’s brand image, identity, voice, and unique position in the marketplace to our casino players
- Translate stakeholder objectives and creative briefs into compelling concepts, headlines, and copy
- Brainstorm fresh ideas as key member of creative team
- Write and edit content for assets including digital, print, and in-casino advertising, video, interactive experiences, and microsites, as well as email, event themes, taglines and product names.
- Contribute to messaging guidelines and tools to help marketers and communicators express brand messages consistently and powerfully
- Collaborate with social media designer and social media team to create seasonally relevant Twitter, Instagram, Facebook and TikTok content
- Draft and refine creative briefs to help internal clients clearly articulate their goals
Skills and Experience:
- 5 or more years of successful experience as a copy writer, either at an advertising or digital agency, or writing copy for a culturally relevant brand
- Strong copy writing portfolio leading to brand and/or business successes
- Strong and highly developed interpersonal skills to build and lead internal teams
- Emotive-based marketeer who has proven experience with dynamic creative and messaging, inclusive of large and diverse audiences
- Philosophically aligned with using consumer insights as a key driver of a creative brie
- Exceptionally collaborative. Must have an ability to work cross-functionally with brand, creatives, product marketers, content marketers, and campaign managers of all levels
- Category experience in online sportsbook and/or interactive gaming is a plus
Why you’ll love it here:
- You’ll be part of a fast-paced high-energy team aligned with a passion for creativity.
- We work hard, but we have fun. Otherwise, what's the point?
- You will have true ownership over your area of responsibility, and your input will be pivotal to the company's success.
- You will have the opportunity to roll up your sleeves and get down into the weeds to build out the future. You will have unlimited scope to grow as the business scales, developing your career and building a team along the way.
What’s in it for you?
We offer our employees more than just competitive compensation. Our team benefits include:
- Competitive pay and benefits
- Flexible vacation allowance
- Flexible work from home or office hours
- Startup culture backed by a secure, global brand
- Opportunity to build products enjoyed by millions as part of a passionate team
Roster of uniques
We care deeply about every interaction our customers have with us, and trust and empower our staff to own and drive their experience. Our vision for our business and customers is built on fostering a diverse and inclusive work environment where regardless of background or beliefs you feel able to be authentic and bring all your talent into play. We want to celebrate you being you (we are an equal opportunity employer).
