Campaign Manager Heathrow, England
Job description
This is a key time to be joining British Airways as we Build a Better BA. We take huge pride in our past – but we’re looking to the future as an airline that loves embracing the best of modern Britain. Our country’s creativity, diversity, style, wit and warmth are the same special qualities that make us who we are. If you’re made of the same qualities as us, you could soon be part of the next chapter of our story. Together as one team, we’re connecting Britain with the world and the world to Britain like no one else
We have an exciting opportunity to join our Brand & Marketing department as a Campaign Manager, leading the planning and execution of world class marketing campaigns that create brand impact and drive growth for BA. The role will involve day to day management of budgets, tracking, campaign performance and marketing agencies.
About the role;
- Implementing and delivering global marketing activities which could include; consumer, business, partnership (such as tourist boards), trade and brand
- Utilising customer insight and audience analysis to deliver market leading communications that increase revenue and build the BA brand
- End-to-end accountability for each activity from strategy and planning, agency briefing through concept development creative development and final delivery, including tourist board partner sign off.
- Working with agency partners to create outstanding creative work that sets BA apart and meets business objectives
- Monitoring campaign performance closely and working with commercial teams to ensure activity is optimised whilst live
- Developing media plans for campaigns and allocating budgets to optimise reach and impact with target audiences
About you;
- Experience leading end-to-end communication activity with large budgets and evidence of strong delivery against targets
- Understanding of the roles of each communication channel and media planning
- Experience with external agencies
- Experience in innovative thinking and creative problem solving
- Ability to judge balance of customer and commercial drivers to deliver effective campaigns
- Digital marketing capability and ability to assess, incorporate and drive future trends
Our Corporate and Support roles come with big potential to make your mark on our business. The airline industry changes so fast that we’re constantly evolving and finding new ways to impress customers and get ahead of our competitors. If you’re an innovator and brave and bold thinker, you will be in your element at British Airways.
Your impact on British Airways will be rewarded with a competitive rewards package plus the opportunity to develop and progress your career in many directions.
Not only will you have the chance to further your career development within BA, you’ll have access to our competitive reward and benefits package. This includes core company paid benefits such as a Defined Contribution pension scheme, generous Life Assurance cover and a whole host of options to support your physical, mental and financial wellbeing. You can also sign up for a range of voluntary benefits such as Private Medical cover, Dental and Critical Illness cover, Technology Scheme, Cycle to Work and Electric Car Scheme. And of course, you’ll be able to enjoy the benefit of staff travel as soon as you join us.
At British Airways we all have a part to play in creating an inclusive place to work. Diverse representation among our people is really important to us and we recognise that all our colleagues are uniquely different and bring their own originality, creativity and identity to work.
Inclusion and diversity is a key driver of innovation and we’re committed to creating a culture where everyone feels that they can be themselves. We’re looking for people from all backgrounds and cultures to join us and be a part of our journey to become a Better BA as we continue to connect Britain with the world and the world with Britain.
N.B. We reserve the right to close a vacancy before the closing date in the event of an overwhelming response or a change in business priorities
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