brand manager Herndon, VA
Job description
Team Velocity is seeking a Brand Marketing Manager to support the Corporate Marketing Team. The Brand Marketing Manager plays an integral role in the development of brand marketing strategies in order to establish strategic direction and product positioning. The person in this role is responsible for leading and contributing to projects that drive revenue growth. Reporting directly to the VP of Marketing, you will be responsible for the development and management of B2B marketing programs, implementation and results, including: (internal/external branding, lead generation, advertising/sponsorships, events, digital marketing, and more.
In collaboration with the Vice President of Marketing, you will execute the company’s B2B marketing strategy and programs to support business objectives. You will manage marketing efforts for brand position and awareness, lead generation and content creation/curation for the website, social media platforms and sales collateral.
You will focus on market positioning to acquire and retain customers through the management of all online and offline marketing programs including, PPC, SEO/SEM, webinars, content syndication, email, social, lead nurturing, channel marketing and analytics. Collaboration with an array of cross-functional team members and external vendors is essential to increasing marketing's contribution to revenue. This position requires a candidate with a blend of strategy, technical, creative, analytic and project management expertise.
Our ideal candidate is both creative and strategic with keen project management skills. We are looking for a self-starter with confidence in building impactful brand messaging and product positioning as well as seeing campaigns through to execution, analysis, and optimization. You are highly detail-oriented with the ability to work in a fast-paced environment. A team-player and roll-up-your-sleeves attitude are a must!
This is a full-time, salaried, remote position. Employee must be located within the Continental U.S., Eastern or Central time zone preferred, but all are welcome to apply.
Responsibilities:
- Plan and execute B2B marketing campaigns to drive engagement, leads and brand awareness of products
- Build and maintain monthly marketing deliverable calendar
- Lead and ensure the consistency in the messaging, branding, content, and look-and-feel of all internal and external communications and marketing materials—coordinating and socializing with content, creative, sales and broader organization
- Develop and execute B2B marketing plans that may include PPC, email campaigns, participation in industry conferences and events, webinars, and website updates
- Plan industry events, conferences, and tradeshows, including managing budgets, coordinating with vendors, managing applications and deadlines, organizing all travel logistics, etc.
- Manage all inbound leads, including follow-up, attribution insights, tracking, and monthly reporting
- Continuously track and report on B2B marketing initiatives
Basic Qualifications:
- BA/BS degree in Marketing, Business, Public Relations, Communication, or related field
- 2+ years’ professional experience in marketing, public relations, or related field
- Strong verbal and written communication skills
- Exceptional analytical and deductive reasoning skills
- Fluent in all social media platforms
- Understanding of paid digital advertising and Google Ads a plus
- Basic knowledge of WordPress a plus
- Excellent time-management skills with the ability to manage multiple projects and deadlines in a fast-paced environment
- Proficient in Microsoft Office with strong PowerPoint Presentation skills
- Enjoys collaboration, working as a team and has a sense of humor
- Ability to work independently but also follow direction
- Flexibility to work extra hours on special projects
- Some travel required (conferences/events)
Compensation
Competitive compensation will be commensurate with experience. Participation in company benefit offerings include medical, dental, vision, 401(k)/matching, paid vacation, wellness, and more. This is a full-time, salaried, remote position. Employee must be located within the Continental U.S., Eastern or Central time zone preferred, but all are welcome to apply.
Next Steps
If you are interested in this position and believe your experience is a perfect fit, please COMPLETE the online application. Please be sure to include a current resume along with your contact information. Incomplete submissions will not be considered. No phone calls please.
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ABOUT TEAM VELOCITY
Team Velocity is a SaaS technology provider serving the automotive industry. We provide an omni-channel marketing automation platform and retailing solutions to OEMs and dealerships nationwide. We are revolutionizing the automotive industry with cutting-edge technology to help dealers sell and service more cars. Made by dealers for dealers, Team Velocity’s proprietary technology platform Apollo® analyzes consumer behavior to predict who will buy, what they will buy, and when they are ready to service. Apollo automates the entire communication process by delivering hyper-personalized campaigns across every touchpoint, maximizing ROI, and lifetime revenue.
Our vision is to serve our clients with a single technology platform that empowers them to execute intelligent marketing across every online and offline channel. We aim to deliver a frictionless consumer experience, from the initial engagement to a final transaction.
Our team members are hard-working and driven to achieve success for our clients and our unique culture promotes creativity, camaraderie, and success.
