Assistant Brand Manager Hemel Hempstead, England
Job description
At Britvic we're on a journey to become the most dynamic soft drinks company. As one of the UK's leading players in the FMCG market we pride ourselevs on setting high standards, being couraegous and pushing ourselves to think outside the bottle.
We offer consumers a range of family favrouites and global premium brands such as Robinsons, Tango, J20, R Whites & London Essence. We exsist to help people enjoy life's everyday moments
Assistant Brand Manager – London Essence
Location: Breakspear Park, Hemel Hempstead
Salary: Competitive + Excellent Benefits
Our journey starts on the banks of the Thames in 1896, where the founders of The London Essence Company began to develop exquisite essences, for the city’s finest perfume houses. It’s this innovative heritage that informs our expertise today. Inspired by the careful craft and imagination of the original firm, The London Essence Company now creates luxurious drinks, with purest flavours derived from quality ingredients. Recently refreshed in 2016.
We are currently looking to Recruit an Assistant Brand Manager for the London Essence Company, you will be responsible for delivering compelling activation programmes which underpin our growth in the retail and hospitality channels and customers within the GB market. You will work collaboratively with the London Essence Marketing and Commercial teams and also with customers directly to fully exploit all opportunities and deliver market winning execution standards. London Essence has been designated a strategic priority for Britvic in its Mission 2025 plan and you are at the forefront of supporting this mission.
Responsibilities:
- Lead the development, planning, implementation and evaluation of compelling customer and shopper marketing activities that drive brand visibility and Rate of Sale at the point of purchase, recruiting new buyers and driving penetration/market share across Premium and Mainstream Regional Managed Outlets and Mainstream Grocery (Asda and Morrison’s).
- Build strong relationships and networks across internal Britvic Shopper marketing and customer management account teams and with customer contacts to ensure flawless implementation and execution of plans and opportunities.
- Work collaboratively with the London Essence Brand team and rostered agencies to develop compelling, fit for purpose marketing assets and point of sale materials - delivered on time and within budget parameters, ensuring exceptional standards of execution and alignment to brand guidelines.
- Contribute to an entrepreneurial spirit around the GB London Essence team, sharing positive success stories, learnings, and best practices with the wider Britvic commercial teams to foster positive sentiment and a feeling of momentum on the brand.
- Be an ambassador for championing London Essence brand standards and best practices that can be shared with other global London Essence marketing teams, creating a repeatable template of success.
- Support the wider marketing team with ad-hoc projects and be an active team player, willing to get involved in projects outside of your role to support your own development and visibility e.g. NPD.
Knowledge, Skills & Experience Required:
1. Relevant commercial, customer or shopper marketing activation experience – ideally within FMCG or spirits categories
2. Digital marketing knowledge or experience of working with online platforms is desirable
3. Experience within Budget management and Brief writing
4. Comfortable in running data and generating reports.
5. Excellent communication, project management and interpersonal skills with the strong ability to cut through complexity, while managing multiple projects and multiple stakeholders simultaneously.
6. Strong planning, organisation and time management skills with an ability to work to tight deadlines under pressure, with attention to detail.
7. A mix of creative and analytical capability.
This exciting role is a great opportunity to join a business that is flexible, diverse but most importantly encourages agility and entrepreneurship. If you are a compelling, inspirational communicator, with the ability to lead from the front, then we’d love to hear from you. We believe we are stronger together and that’s why we’re committed to providing equal opportunities to all applicants and employees. We know that by building a truly inclusive environment where everyone feels celebrated, safe and respected - diversity and wellbeing will naturally thrive
