Analytics Lead London, England
Job description
Merkle is a leading data-driven customer experience management (CXM) company that specialises in the delivery of unique, personalised customer experiences across platforms and devices. With a thirty year heritage as a leading data and analytics consultancy, In 2016, Merkle became part of Dentsu, one of the world’s top five 5 media companies agency networks with 60,000+ employees across 146 countries.
Dentsu leads the region in digital media trading. We generate more data, drive more audience engagement and track everything. We specialise in applications of technology that drive unmatched ROI for our clients. As a result, we take a laser focused view on the implementation and integration of technology across our digital business.
As part of Merkle EMEA we hold the most Adobe Solutions Specialisations of any other global organisation and are one of the largest Google Analytics 360 Sales Partners in the UK. We are looking to hire a Digital Analytics Lead with experience implementing tracking and reporting solutions for either Google or Adobe analytics who will be able to quickly pick up (and potentially add to) our best practices and instantly help us to deliver high-quality work for our clients.
- Work with clients to define their measurement strategies and drive data maturity and activation
- Liaise with client developers to implement on-site data layers that support our data collection activities
- Implement measurement strategies using tag management tools such as Google Tag Manager, Tealium and Adobe Launch
- Nurture client relationships and become a trusted extension of their business through ongoing communication
- Present project outcomes and proposing new work and technologies that will add value to their business
- Stay current on industry insights and innovation to improve internal techniques, processes, documentation and quality assurance
- Coach and help more junior members of the team
- Lead multi-functional delivery teams, providing motivation and support to ensure project objectives are met/exceeded (often across multiple concurrent projects)
- Work autonomously and as a team, with time management a critical attribute
- Advanced knowledge of tracking and tagging for marketing and measurement
- Expert at implementing Adobe or Google Analytics and contributing to the discovery and design phases
- Experience with HTML, CSS and JavaScript
- Experience with Google Tag Manager, Adobe Launch or Tealium
- Strategic thinker with excellent presentation and communication skills and the ability to build relationships with and influence a variety of stakeholders at different levels of seniority and technical knowledge
- Able to delegate effectively, leading teams to deliver large web analytics projects
- Logical thinker with strong attention to detail
- Experience managing or mentoring a team
Additional Information
Dentsu is an equal opportunity employer. We do not discriminate based on sex, gender identity, race, color, national origin, religion, sexual orientation, disabilities or any other protected basis because we believe the best and brightest come from all walks of life. We aspire to foster a community in which diversity is valued in both our employees and our ideas.
