Analyst, Research London, England
Job description
Research Analyst
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Job Summary:
The Disney+ team is responsible for the day to day operation of Disney+ across Europe and Africa, specifically focused on marketing, customer acquisition and retention, partnerships and synergy, content programming, research and analytics.
We are looking for a forward-thinking, analytically minded Research Analyst to join our Disney+ team. The purpose of the role is to help the business build its understanding of customer needs, behaviours and attitudes, and specifically how this drives Disney+ brand affinity, customer acquisition and retention for our Disney+ business.
This role will leverage excellent communication skills, analytical rigour and the ability to work across the Disney+ teams and with third party service providers to identify business needs and deliver customer insights.
The Opportunity & Responsibilities
Day to day running of Disney+ research partnership tracking, including; reporting set up, questionnaire design and dashboard development where required.
Working closely with the partnership teams to inform future DTC strategy including running adhoc surveys; drafting and scripting questionnaires and analysis.
Act as key point of contact for creative testing of marketing assets across static, audio and visual.
Analysing large data outputs, deriving actionable insights; and creating compelling debrief materials to socialise with the broader marketing teams.
Collaborate with local market research teams within EMEA to ensure local nuances are represented and sharing best practice and guidance where applicable.
Liaise with global research team for ongoing development of global initiatives and represent the EMEA perspective to ensure insights support the business at both a global and EMEA level.
Keep up to date with the competitive environment and market intelligence, particularly in areas that impact the SVOD landscape.
The Experience We Require From You
Proven experience of analytical and market research techniques
Capable of creating a narrative with actionable recommendations from research data and insights
Excellent stakeholder management across multiple functions and with third party provider
Knowledge and experience of statistical tools e.g. SPSS, Survey Reporter, TGI, Q
Advanced skills in Excel, good PowerPoint proficiency
Attention to detail
Examines issues from a broad perspective, considering impact beyond immediate scope.
Strong interest in DTC and overall streaming landscape
The Perks:
25 days annual leave
Private medical insurance & dental care
Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free
Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing
Disney+ Subscription
Excellent parental and guardian leave
Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, our new disability & neurodiversity focused group - ENABLED, and our Mental Health & Wellbeing Group, TRUST.
