
Account Executive London, England
Job description
Diageo was crafted in 1997 but its business is built on the principles and foundations laid years before by giants of the industry – Arthur Guinness, John Walker, Elizabeth Cumming and many more. Today, Diageo is a world class leader in beverage alcohol, producing an outstanding collection of over 200 brands and owning the top two largest spirit brands in the world, Johnnie Walker and Smirnoff and 20 of the world’s top 100 spirit brands. Its portfolio also includes Crown Royal, J&B, Buchanan’s and Windsor Whiskies, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
- Handling internal & external performance reporting across the portfolio
- Analysing promotional strategies and deriving insights from the data to determine future activity
- Partnering with CP&A to deliver against the activation plans within the customer and interpreting the return on investment associated with the execution; ensuring we continue to optimise our A&P investment
- Leading the innovation/NPD agenda with regards to information flow, strategy & performance updates, internally and for the customer.
- Leading the delivery of our cash performance objectives through analysis and audit of customer investment claims and communication with our credit control team
- Effectively manage the value chain for Diageo and customer, negotiating promotional and activation plans, managing the P&L and best view forecast -in partnership with the Key Account Manager
- Improve the commercial opportunity through promotional plans, activation, NPD, distribution and net revenue management in partnership with multi functional selling team
- Successful activation of high impact activity plans based on analysis and core insight into customer strategy, shoppers and consumers
- Activities within the agreed JBP (where applicable) are delivered with focus on 100% implementation to improve the return on investment to deliver the required brand and profit targets
- Successful cash collection performance, meeting internal targets through detailed tracking and analysis of financial performance, ensuring targets are successfully reached through vital course correction as the need arises
- Actioning insights derived from the data to drive business performance.
- Business Performance Management: Determining the account level best view forecast submission in partnership with National Accounts Managers
- Customer Value chain management: Determining the best chances to lead cost and improve value at an account level
- Resolution and closure of all customer claims and disputes
- Accurate and timely approval of rebates, invoice claims and deductions
- Activation Investment: align on activation plan, prepare pre & post M&E and agree activity with customer -in partnership with National Account Managers
- Outstanding analytical skills and ability to compile & collate data to derive insight and action
- Excellent relationship-building and interpersonal skills
- Good commercial understanding, P&L literacy - strong numerical skills.
- Ability to interact and influence at multiple levels
