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As a Web Optimisation Manager, you will be responsible for optimising the digital experience of our retail customers across all digital channels. You will work closely with cross-functional teams, including Marketing, Ecommerce, and IT, to design and implement digital strategies that improve customer conversion, drive sales and enhance brand loyalty.

Key Responsibilities:

• Develop and implement an AB testing program to optimise the customer experience on The House of Bruar website and increase the conversion rate.
• Enhance the customer experience across all digital touchpoints, including websites, email marketing and other channels.
• Monitor digital performance metrics, analyse data and report on results to identify areas for improvement to further optimise the customer experience.
• Work with the Ecommerce developers to optimise online shopping experiences, including checkout, payment and delivery processes.
• Manage relationships with external vendors, agencies and technology partners to ensure maximum benefit from digital partners.
• Stay up-to-date on industry trends and emerging technologies and recommend new digital initiatives to improve customer engagement and sales.

What we are looking for:

• Experience in web optimisation, AB testing or automated optimisation tools.
• Familiarity with digital analytics tools and platforms.
• Excellent project management skills and the ability to manage multiple priorities in a fast-paced environment.
• Strong communication, collaboration and interpersonal skills.
• Strong analytical skills and the ability to interpret data to drive decision-making.
• Knowledge of the ecommerce industry and customer behaviours is a plus.
• If you are passionate about digital experiences, have a proven track record of optimising digital channels and enjoy working in a collaborative team environment, we encourage you to apply for the Web Optimisation Manager position.

Rewards:

• Competitive salary.
• Generous holiday allowance.
• Career progression and learning and development opportunities.
• Work life balance.
• Being a part of a company whose values will give you a standard to aspire to and underpin who we are as a company and a community.
• Temporary accommodation.

Please apply by email to [email protected] or in writing to The House of Bruar, By Blair Atholl, Perthshire, PH18 5TW, enclosing a copy of your CV and covering letter.