vice president investment analyst New York, NY
Job description
About
Macy’s is proudly America’s Department Store. For more than 160 years, Macy’s has served generations at every stage of their lives. Customers come to us for fashion, value and celebration. Now is an exciting time to join Macy’s, Inc. The face of retail is changing, and change requires innovation.
Macy’s Digital business is in the top 10 largest in the U.S. (#1 largest in NYC) and has driven 10 consecutive years of double-digit growth. We’re building a new type of customer-centric shopping experience - at the intersection of content, commerce, and technology - to help customers find and buy products they love.
Do you want to collaborate with a smart and talented team in a fun work environment? This is a unique opportunity to join an established company that is investing in development and growing digital business at scale. Gain first-hand experience defining the future of online and physical commerce. With a constant influx of exciting and challenging problems to solve - you'll never have a boring day at the office. We also offer many roles with the freedom to build and lead a team. Join Macy’s Digital to grow your career and help shape the future of an iconic brand
Job Overview
Leads investment and execution across all paid and *select owned media and their effectiveness. This role owns the strategy and execution across these channels, to drive customer value by helping the brand to further connect with the customer. This role provides the leadership, management and vision necessary to ensure to recruit and lead talent that will ensure seamless execution across major marketing channels.
Responsible for social media (strategy) and the Style Crew influencer program (strategy & activation), both of which are designed to grow brand equity and awareness by delivering elevated brand positioning, communications, social commerce, and personalization across all social channels to drive retention, loyalty, and engagement.
Also responsible for Live Video shopping program (strategy) focused on creating long-term growth, incubating new channels, platforms & customer experiences.
- SEO & Social
Essential Functions
- Create a plan and vision that can lead to growth in customer acquisition and engagement, that gets translated to paid and owned media and marketing strategies across channels
- Develop the strategy and oversee implementation across media, including, Audio, Video, SEM, SEO, paid social, organic social, influencers, direct mail, display, custom content, FSIs and affiliate that produces stronger marketing campaigns and drive digital performance and results
- Oversee social media strategies and tactics that increase audience engagement and growth across all social media channels
- Create an overall media budget that delivers on media performance targets, and sets needs for media effectiveness measurement (MMM, MTA)
- Advocate for informed innovation, calculated risk-taking, and new media testing, and maintain Macy's position as a leader in the digital media landscape
- Facilitate strong cross-collaboration between digital marketing, merchandising and content to bring campaigns and customer touchpoints to life
- Manage and optimize 3rd party relationships to meet business objectives and ensure execution across key stakeholders
Competencies
- BA required, MBA preferred
- Experience leading paid and owned retail media strategy at an agency, retailer, media network, or CPG manufacturer
- Media executive with 10+ years of deep functional leadership experience in relevant paid and owned media channels
- Strong understanding of performance digital marketing and full-funnel execution
- Strong understanding of Agile methodologies
- Prior leadership experience leading a digital team
- Strong communication skills with ability to align the organization on complex decisions
- Active coach and mentor whose goals are to grow and maximize the team's potential
- High energy and passionate individual who inspires teammates to reach their maximum potential
- Excited about trying new solutions outside standard approved
- Embraces a culture of trust, free thought complete transparency
- Challenger mindset and passion to challenge status quo to find new solutions and drive out of the box ideas – loves and embraces change
- Practices open and continuous communication, values keeping others informed, effectively presenting information in a clear, concise manner.
- Excellent leadership, facilitation, and interpersonal skills, with the ability to work across functional lines and at many levels
- Ability to think creatively, strategically and technically
- Ability to work a flexible schedule based on department and Company needs
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