The VP, Digital & eCommerce will be responsible for leading the ownership and growth of the eComm business, digital marketing strategy and customer experience.

This role will require strong cross-functional collaboration with marketing, creative, operations, and external agencies. As a critical member of the leadership team, you will be responsible for developing the strategy and execution to drive growth of the eComm business and create a best-in-class digital consumer experience.

Reports to: Chief Marketing Officer
Direct Reports: 2-3

Location: Open to remote; candidates based in Southern California are preferred

Responsibilities:

Ecommerce Strategy and Vision

• Develop and execute the long-term ecommerce strategy aligned with the company’s overall goals and objectives

• Identify emerging trends and technologies in the ecommerce space to ensure a competitive advantage with a test & learn mindset

• Establish clear KPIs and metrics to track and evaluate the effectiveness of ecommerce initiatives and digital marketing channels to ROI goals

Revenue Growth and Sales Optimization

• Drive new customer revenue growth through the development and execution of effective growth marketing and sales strategies for all digital channels (Affiliate, Paid Search, Paid Social, Paid Influencers, CTV, Podcasts, Media Buys)

• Drive existing customer revenue growth through the development and execution of retention strategies to maximize LTV

• Drive the campaign calendar alongside marketing + product launches to ensure a consistent focus on new revenue growth

• PNL management from revenue to media expenses including forecasting

• Own the data & customer analytics setup to easily make data driven decisions to maximize LTV, product journeys, attribution modeling, and understand incrementality

Website Product Management and Optimization

• Oversee the design, functionality, and user experience of our DTC site to improve conversion rates

• Collaborate with internal stakeholders: UX + Creative + Marketing to enhance website performance and optimize user journeys

• Conduct regular audits and analysis of website performance, identifying new technologies and customer experience improvements and implementing.

Team Leadership and Development

• Lead and mentor a high-performing ecommerce team fostering a culture of collaboration, growth, innovation, and continuous improvement

• Set performance goals, provide feedback, and ensure the team has the necessary resources to achieve objectives

• Identify talent gaps, recruit top talent, and implement training and development programs to enhance team capabilities

Partnership and Vendor Management

• Develop and maintain strategic partnerships with external vendors, agencies, and technology partners

• Collaborate with vendors to enhance ecommerce capabilities, leveraging new technologies to drive innovation

• Negotiate contracts, manage vendor relationships, and ensure proper SLAs are met

• 10+ yrs of experience in marketing and/or digital within eCommerce across an omni channel environment; Beauty and/or CPG experience preferred

• At least 5 yrs of experience managing functional staff; high growth environment is a plus

• Ability to continuously drive innovation while delivering results

• Critical thinker with ability to convert data-driven analytics to gain consumer insights, drive activation, optimize user experience, and improve efficiency

• Experience with designing and driving effective digital campaigns (social media, email, SMS, paid, UGC) and within modern marketing channels

• Shopify experience required including detailed knowledge and understanding of a modern architectural framework

• Track record of building high-performing and engaged teams; ability to manage, engage and retain teams

• Strong interpersonal skills; ability to communicate effectively across a remote first work environment with distributed teams

What we would like to offer...

• Base salary range: $190,000-$250,000
• Bonus Opportunity
• Health Benefits - 100% employer-paid medical, dental & vision coverage
• Flex Time Off - No cap on personal time off and paid company holidays
• Seasonal Flex Days - Flexible scheduling to enjoy extra time under the sun during the Spring & Summer season
• Parental Leave - Up to 18 weeks paid parental leave
• 401(k) - Save for your future with a 401(k) with a company match
• Flexibility & Wellness Stipends - Monthly stipends to support remote work & self-care
• Remote Work Model - Find your flow, working from home
• ILIA Products - Quarterly stipend to replenish your favorite products and try new ones

About ILIA

ILIA makes clean skin-centric beauty. We see skincare and makeup as one and believe that skin should look like skin. With transparency as our guide and color as our vehicle, we challenge the conventions of clean beauty to create something radically new, through safe, groundbreaking formulas that protect + revive the skin. Headquartered in Laguna Beach, California, ILIA brings together a strong group of innovative thinkers, rule-breakers and creative problem solvers. We pave the way forward as the leading clean makeup brand in what is being called the Clean Beauty Revolution. Fast paced growth provides constant learning, collaborative teamwork, and the desire to be the best at what you do. We celebrate taking risks and doing what hasn’t been done before.