vice president brand manager Remote
Job description
The advertising landscape has changed dramatically over the last few years, fueled by innovation and solutions that allow the industry to do more with less. VideoAmp sits as a frontrunner of an even bigger change: a new way for advertisers to more accurately and more efficiently measure their media investments, dismantling legacy processes that waste time and money. The next year is a pivotal time for the company as we focus our efforts on adding value to the entire advertising ecosystem- all the way from decision makers on the buy and sell sides, to audiences across platforms consuming ads.
Leading the newly created Brand team and reporting directly to the Chief Marketing Officer, the Vice President of Brand will be responsible for developing and executing the company's brand strategy to drive market awareness and growth, supporting the team's goal to build brand love. You will work cross-functionally across the organization with teams including PR, Product, Creative, Sales and Tech, to ensure brand consistency across all touchpoints. This is a strategic leadership role that requires a deep understanding of the qualitative and creative aspects of brand marketing, owning all top of funnel marketing strategies including OOH, digital video, radio, print, organic social media and company blog.
RESPONSIBILITIES:
- Develop and execute the overall brand strategy, vision, and positioning for VideoAmp, aligning with the company's business and objectives and target audience.
- Drive brand awareness and recognition in the advertising industry (across brands, agencies and publishers) through innovative marketing initiatives, thought leadership, and strategic partnerships.
- Lead a team of brand professionals, providing guidance, mentorship, and support to foster a high-performance culture and ensure the team's success.
- Collaborate with the Marketing, Product, and Sales teams to develop and implement integrated marketing campaigns that effectively communicate the brand's value proposition to customers and prospects.
- Oversee the completion of brand research initiatives, including bi-annual market surveys to understand brand health.
- Develop strategic opportunities to engage across the industry- including sponsored events, panel opportunities and contributed press.
- Manage the brand's budget, allocating resources effectively to maximize the impact of brand-building initiatives.
- Act as a brand ambassador, representing VideAmp at industry conferences, events, and speaking engagements, and establishing relationships with key stakeholders.
- Stay up to date with industry trends, emerging technologies, and best practices in brand growth and incorporate relevant insights into the company's brand strategy.
QUALIFICATIONS:
- Bachelor's degree in marketing, business administration, or a related field. A Master's degree is a plus.
- Proven experience (10+ years) in brand strategy and growth, preferably with experience in high growth startup organizations.
- Strong leadership skills with a track record of successfully managing and developing high-performing teams.
- Excellent strategic thinking and analytical abilities, with a keen understanding of market dynamics and consumer behavior.
- Demonstrated experience in developing and executing comprehensive brand strategies that drive business growth and brand equity.
- Exceptional communication and presentation skills, with the ability to articulate complex ideas and influence stakeholders at all levels.
- A creative mindset with a passion for innovation and staying ahead of industry trends.
- Ability to move quickly and execute in a fast-paced, dynamic environment, prioritizing initiatives as needed for a lean team
- A collaborative and team-oriented approach, with the ability to work effectively with cross-functional teams and senior executives.
PERKS:
The minimum base salary for this position starts at $185,000 + Bonus + Equity + Benefits. The actual compensation offer will be determined by a number of factors, including, but not limited to, applicant's qualifications, skills, and experience.
- Unlimited paid time off each year
- Company sponsored health, dental and vision benefits for you and your dependents
- Access to state-of-the-art fitness classes and personal trainers to promote your well-being
- Partnership with DoorDash for meal deliveries
- Employee Advisory Groups / Proactive Social Groups
- Pet Care Savings
- 401k Plan
- Referral Bonus
- Progressive approach to paid parental leave
- Epic personal and professional growth opportunities
ABOUT:
VideoAmp is an advertising measurement and optimization platform increasing the value of advertising by redefining how media is valued, bought and sold. Our platform automates advertising workflows, deduplicates audiences across traditional TV, streaming video, digital media and walled gardens and connects media exposures to an advertiser's sales. By unlocking new value for the entire ecosystem, our platform allows the world's largest advertisers, agencies and publishers to align on VideoAmp's independent measurement as a new media currency to transact against.We are transforming a 100-year-old industry by powering a more effective three-way value exchange that results in increasing the return on media investment for advertisers, increasing revenue for publishers and providing a better viewing experience for consumers.
Come and join us!
