UK Brand Director Coventry, England
Job description
POSITION: UK Brand Director
POSTING END DATE: 2nd October 2023
LOCATION: Coventry, West Midlands
SALARY: Competitive
Jaguar Land Rover is evolving into “JLR”, a House of Brands comprising of four distinct British brands – Range Rover, Jaguar, Defender and Discovery.
Our purpose is to ‘Live the Exceptional with Soul’ by being the proud creators of modern luxury and being guided by a set of behaviours we call our Creators’ Code: Customer Love; Unity; Integrity; Growth; Impact.
WHAT TO EXPECT
In the UK NSC, we are recruiting 3 roles supporting the Brand strategies and performance of all Brands:
- UK Brand Director, Range Rover
- UK Brand Director, Defender & Discovery
- UK Brand Director, Jaguar
The UK Brand Directors will execute the Brand strategy and performance at a market level, ensuring the voice of the brand is captured and represented with both internal and external stakeholders.
THE ROLE
Key Responsibilities
- Responsible for the brand(s) P&L in market
- Responsible for execution of strategy for the brand in the market
- Interpret data and insights to understand market requirements, opportunities and threats, recommending mitigations and actions to the brand team
- Owns the operational delivery of the brand in market
- Be the market voice of the brand, understand market requirements and make sure they are considered in execution of the brand’s strategies and plans
- Advocate for the brand, ensuring each function understands the target client(s) and delivers the brand strategy and differentiation
- Represent the brand to external stakeholders, delivering brand strategy and differentiation (including market media)
- Delivery of the brand scorecard for the market, including brand sales and performance targets, intent, first choice, NPS, etc
- Ensure market delivery of the brand’s end-to-end client journey
- Develop and monitor execution of market launch plans to budget for the brand
- Responsible for the total product offer e.g. vehicle line, accessories, plus services including charging, experiential
- Ensure market execution of the brand’s distribution network strategy & standards
- Adherence to Brand pricing strategy
- Ensure delivery of the brand’s comms & PR strategy, marketing channel strategy, and campaign and PR briefs
Key Performance Indicators
- Deliver the specific market scorecard for the relevant brand (in design)
Key Interactions
- Global House of Brands team
- Local market first line and functional teams
- External stakeholders e.g local media
WHAT YOU’LL NEED
Essential Knowledge, Skills and Experience
- Commercially minded to drive brand performance, representing the best interests of the brand at all times
- Strong skills in building and managing relationships, collaborating with multiple stakeholders to drive consensus through diverse perspectives
- Innovative and creative, challenging convention & maximising resources available
- Strong leadership, role modelling authenticity and inspiring the best in all team mates
- Strong strategy and transformation skills, with experience in business change and communications
- People leadership
- Experience of leading and working in agile teams
Personal Profile
- Demonstrates our Creators' Code behaviours of Customer Love, Unity, Integrity, Growth and Impact.
- Building trust by speaking openly and honestly, listening attentively, and treating others respectfully.
- An individual who is resilient, energetic and enthusiastic, able to deliver results under pressure, whilst responding constructively to challenging new ideas and inputs.
- An individual who is able to challenge existing thinking in a positive way whilst building credibility and trust through experience and personal style.
- A good communicator.
- An effective team player, actively leads, develops and supports team members.
#WEAREJLR
At Jaguar Land Rover, we are passionate about our people. They are at the heart of our business. We are committed to fostering a diverse, inclusive culture that is representative of our global customers and the society in which we live; a culture in which every one of our employees can bring their authentic self to work and reach their full potential.
You will find the opportunities to further your career with a world-class team, access to select two of our luxury premium vehicles to lease at an extremely favourable cost compared to traditional company car lease schemes, membership of a competitive pension plan, private medical cover (which includes travel insurance) and performance related bonus scheme. All this and more makes Jaguar Land Rover the perfect place to continue your journey.
This role may offer the opportunity for hybrid working where you can split your time between working from home and in the office. At Jaguar Land Rover, hybrid working is a voluntary, non-contractual arrangement providing employees with more choice and flexibility around how, when and where they work, if suitable for their role. Further details can be discussed with the Hiring Manager at interview stage.
Please be aware that we may close this vacancy for applications before the stated deadline if we receive a high volume of interest. We strongly advise you to submit your application as early as possible.
