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Inventum have partnered with a leader in digital utility products who are looking for a brand new role. You will be responsible for the set-up, development, and delivery of all B2B marketing automation activity and technical requirements, including campaign tools.

Responsibilities:

• Define the B2B Marketing Automation requirements, scope the delivery plans and manage the implementation with business stakeholders or IT teams

• Develop the guidelines and promote to central and local teams

• Identify the best process for B2B campaign management for email, webinars, gated content and lead scoring. Includes set up, defining the process and educating stakeholders on use: central team and NSOs

• Manage B2B marketing automation campaigns: build, send and optimisation with the aim of driving more marketing qualified sales leads to sales team in the NSOs

• Work with the Business Intelligence team to build effective reporting for all business stakeholders - CEL and NSOs. Showcase campaign through to sales performance

Experience Needed:

• Ideally 5 + years of B2B Marketing Experience including of CRM experience in a B2B organisation; with experience of a B2B automation tool (Eloqua, Marketo, Hubspot or Pardot), how to set up and manage marketing campaigns

• Knowledge of Sales Enablement, Lead Management and Opportunities preferred

• You can use your expert and insightful analytical skills to identify actions and next steps

• Team player and must be able to organise and prioritise multiple projects in a fast-paced, changing environment.

Inventum Group is acting as an Employment Agency in relation to this vacancy.