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Location: Aberdeen, Birmingham, Bristol, Cambridge, Cardiff, Edinburgh, Gatwick, Gibraltar, Glasgow, Leeds, Leeds Broadgate, Liverpool, Manchester, Milton Keynes, Newcastle upon Tyne, Norwich, Nottingham, Plymouth, Reading, Sheffield, South Coast - Southampton, Watford

Capability: KPMG Business Services

Experience Level: Manager

Type: Full Time

Service Line: People - HR

Contract type: Fixed term contract

Job description

Business Area

Our people drive our success at KPMG, supporting us to deliver our values, purpose, and commitment to providing outstanding outcomes for our clients and communities.

At the heart of our People function, you’ll find Brand & Attraction (B&A) – a small, collaborative, and supportive team of marketing specialists building, creating and managing the marketing strategies that underpin our business success.

Award-winning and passionate about all-things employer branding, we’re committed to delivering different and effective ways to reach talent. And with a new Global EVP, planning underway for a new early talent season (we’re one of the largest student employers in the country), there couldn’t be a more exciting time to join our smart and curious team.

Who are we looking for?

This is a hands-on role for a manager who is as comfortable working on strategy as they are leading the development and management of our complex campaigns. You’ll also need to know what makes Gen Z tick, ready to make decisions using data and insights, and must understand the competitiveness and complexity of the early talent marketplace.

Confident writing clear creative/project briefs, you’ll need to bring experience building relationships with agency partners and suppliers, and a management approach that encourages, inspires and supports your small team.

In return?

This is a great opportunity to really take end-to-end responsibility for student recruitment marketing for a major organisation. It’s a fast-moving, supportive, hands-on, and team-focused culture, and you’ll be encouraged to explore other opportunities within the business at the end of the contract.

KPMG in the UK is a ranked #8 in the Times Top 100 Graduate Employers and is #10 in LinkedIn’s Top 25 UK Employers.

Key Roles & Responsibilities

• Accountable for understanding student recruitment strategy and targets, budgets, challenges, and barriers to growth, with a view to planning, designing and leading effective campaigns.
• Lead on student marketing campaigns – ensuring strategic drivers such as our purpose, our values, Our KPMG (EVP), Inclusion, Diversity and Equity (IDE), plus talent motivators are strategically built in across the whole cycle.
• Work with trusted external partners and suppliers, building effective relationships, writing quality briefs, shaping creative development and channel strategy (including digital, media, ambassadors etc), over-seeing campaign development and taking a proactive lead to drive campaign ROI.
• Accountable for developing a pro-active presence in the market, actively seeking new candidate attraction opportunities, that demonstrates an understanding of key target audiences.
• Monitor and oversee effective and efficient management of candidate pipelines in collaboration with Student Recruitment team and develop targeted marketing solutions to address hotspot recruitment needs.
• Act as a brand guardian.
• Consult and manage multiple stakeholders and network at all levels - both internally (clients and cross-functional teams) and with external partners.
• Build recognition and positive profile of Brand and Attraction CoE internally, and externally through robust stakeholder communications, attendance at events etc.
• Collaborative leadership style - acting as an ambassador for the KPMG values and championing inclusion.

The Person

Required skills and qualifications

• Substantial experience in recruitment marketing (agency or in-house) and excellent student market knowledge, ideally gained in complex organisations with multiple layers of stakeholders (Professional Services experience an advantage but not essential).
• You’ll be confident planning, developing, and delivering complex candidate attraction campaigns and initiatives – including creative, media, digital and social media and building employee ambassador communities.
• Ability to write quality creative briefs, succinctly capturing the requirements, and be a high impact communicator leading and inspiring colleagues and suppliers through the creative process to achieve the best results.
• Insights and data led – good data presentation skills.
• Demonstrable understanding of digital and social marketing techniques, attraction events marketing – passive and active candidate solutions.
• Ability to operate at a strategic level yet still having the ability to understand granular detail to make informed recommendations and get stuck in.
• Experience of budget management – commercially minded and responsible.
• Collaborative leadership style driving inclusion, leading by example, seeking continuous improvement of team and self.
• Proactive approach and self-motivated to work independently, while also able to work well in a close-knit team.
• Resilient and performs well in a high-performance and agile environment, can multi-task and work efficiently against deadlines.
• Collaborative approach and experience managing and consulting with multiple stakeholders on complex projects
• Excellent project management skills and ability to prioritise and direct resources to deliver results.
• Effective computer skills (including Microsoft PowerPoint, Excel, Teams and Word).

The Brand and Attraction team are based across multiple locations, so there’s flexibility in regional UK base for this opportunity. Our approach to working is hybrid and flexible. KPMG is creating a tech-driven business to empower and equip our people to be outstanding in delivery, no matter where they work - through inspiring collaboration spaces and new technologies. In your role, you’ll work flexibly at the office and home.

Why work for KPMG?

Flexible Working

In your role, you’ll work flexibly at our offices and home. Our people have always worked flexibly – so this way of working isn't new for us. We’re creating a tech-driven business to empower and equip our people to be outstanding in delivery, no matter where they work – through inspiring collaboration spaces and new technologies.

Inclusion

KPMG is proud to be an inclusive, equal opportunities employer. We're always looking to attract the very best people from the widest possible talent pool and recognise that we need Inclusion, Diversity and Social Equality to be successful. We remove barriers that can prevent our people from reaching their full potential, and fostering a fully inclusive environment which maximises collaboration and empowers everyone at KPMG to bring their whole selves to work.

Reward and Benefits

By joining us, you can look forward to a competitive salary and a broad range of employee benefits, which can be found through the following link: Reward and recognition (kpmgcareers.co.uk)

Culture

We’re an ambitious, values-led global firm, full of fantastic people. We want to make a lasting impact on the world – transforming businesses, developing trust and confidence in markets, and building stronger, fairer communities. Please meet our aspiring employees who will give you further insight into the culture at KPMG People profiles (kpmgcareers.co.uk)

Why KPMG Business Services at KPMG?

Every day our firm performs better because of how we work together, as one team, each the best at what we do. The difference we make shines through to our people and our clients. We’re KPMG Business Services (KBS). We’re a cross-functional team, bringing together experts across a wide range of critical activities which help to grow, run and protect our business. From HR and Learning, Finance, Procurement, Facilities and Operations, through to Risk and Legal, Corporate Affairs, and Market Development, our approach is focused on driving the improved performance of the firm. We work shoulder to shoulder with our client-facing teams and we focus on delivering our services in ways which help to drive efficiency, improve quality and enhance our firm’s brand and reputation.

Read about KPMG Business Services