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The way you think makes you different. At Wipfli, we embrace that.

Our inclusive culture provides a space for everyone to have a voice. Our growing number of DEI resource groups celebrate diversity and champion awareness throughout Wipfli.

We’re also focused on helping you achieve success with balance. From hybrid schedules and flexible time off to training programs and mental wellness initiatives, we take care of our team.

If you want to be in an environment where you can grow, feed your curiosity and make a difference, Wipfli is the place for you.

This role reports to the director of content and communications and is part of the brand and strategy team in Wipfli’s growth division. Our growing brand and strategy team includes more than 50 members. This is a new role to Wipfli so the right candidate would be one that is comfortable with stepping in and guiding a rapidly maturing marketing operation. The team you’ll be joining is a collaborative, energetic and creative group of content creators, researchers and strategists. Wipfli’s culture values curiosity, diversity of thought and collaboration. As much as we function as a team, we also embrace individuality. The ideal candidate would be inquisitive and an active listener who embraces innovation and authenticity at work.

Wipfli is looking for an experienced and innovative content strategist to help develop, measure and execute content strategies to elevate the Wipfli brand and generate MQLs.

Candidate should have proven content strategy experience and is able to analyze content marketing data, identify trends, understanding B2B demand strategy and anticipate consumer needs.

The role will maintain a 30,000-foot-view of our entire library of content to ensure we’re using the right platforms, right content types and right messages to achieve our firm’s goals.

The content strategist’s responsibilities include determining which formats best communicate various types of content, identifying ways to increase brand awareness and leveraging persona research. To be successful as a content strategist, you should be able to collaborate with the brand & strategy and growth teams to provide strategic oversite of sales material, content, campaigns and platforms, and turn strategy into tactics and tactics into ROI. This role is both strategic and tactical, focused on delivering results and realize the objectives of the business team.

In this role, you’ll need to have exceptional presentation skills, work well with diverse teams and be able to coach other teams as we mature and scale our marketing operation.

Responsibilities

• Determine which formats best communicate various types of content
• Analyze user engagement metrics to determine effectiveness of content
• Analyze content marketing data to identify trends and anticipate consumer needs
• Develop and apply a solid understanding of the target audience through online and traditional market research
• Work with our research team to maintain client personas and relative audience segmentation
• Solicit and receive client feedback, evaluate and recommend refinements and help resolve issues
• Work with digital, account and content teams to translating campaign strategy into tangible ROI
• Conduct content audits to ID gaps, opportunities to improve, extended or contracting shelf life and the impact of the entire library of content
• Coordinate editorial calendar and projects with the content manager
• Work with business teams to understand specific business goals, and evangelize and educate content strategy

Qualities

• Highly proficient in writing and storytelling skills
• Outstanding organizational and time management skills
• Excellent analytical skills
• Exceptional marketing and collaborative skills
• Effective communication skills
• Ability to work under pressure
• Ability to self-direct and prioritize multiple projects
• To view all decisions through the customer’s perspective

Experience

• Minimum of 5 years of experience as a content strategist, B2B experience preferred
• Bachelor’s degree in marketing or related field
• Sound knowledge of keyword research tools, social media platforms, search engine optimization (SEO), and search engine marketing (SEM).
• Deep understanding of current and future digital trends across all platforms

Rachel Reinhart, from our recruiting team, will be guiding you through this process. Visit her LinkedIn page to connect!

Wipfli is an equal opportunity/affirmative action employer. All candidates will receive consideration for employment without regards to race, creed, color, religion, national origin, sex, age, marital status, sexual orientation, gender identify, citizenship status, veteran status, disability, or any other characteristics protected by federal, state, or local laws.

Wipfli is committed to providing reasonable accommodations for people with disabilities. If you require a reasonable accommodation to complete an application, interview, or participate in our recruiting process, please send us an email at [email protected]

Wipfli supports equal pay for equal work and values each candidate’s unique experiences and skill sets. The estimated pay range for this position is: $60,000 to $100,000. Compensation within the range is determined by a variety of factors including, but not limited to, location, individuals' skills, experience, training, licensure and certifications, business needs and applicable employment laws.

Individuals may be eligible for an annual discretionary bonus, subject to participation rules and based on a variety of factors including, but not limited to, individual and Firm performance.

Wipfli cares about our associates and offers a variety of benefits to support their well-being. Highlights include 8 health plan options (both HMO & PPO plans), dental and vision coverage, opportunity to enroll in HSA with potential Firm contribution and an Employee Assistance Program. Other benefits include firm-sponsored basic life and short and long-term disability coverage, a 401(k) savings plan & profit share as well as Firm matching contribution, well-being incentive, education & certification assistance, flexible time off, family care leave, parental leave, family formation benefits, cell phone reimbursement, and travel rewards. Voluntary benefit offerings include critical illness & accident insurance, hospital indemnity insurance, legal, long-term care, pet insurance, ID theft protection, and supplemental life/AD&D. Eligibility for all benefits programs is dependent on annual hours expectation, position status/level and location. Wipfli offers flexibility for many positions to be performed remotely; please discuss your work preferences with your recruiter during the interview process.

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