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The University of Victoria is one of Victoria's largest employers and one of Canada’s best diversity employers. Together we are more than 5,000 dedicated faculty, librarians and staff supporting the University of Victoria’s diverse academic programs, world-class research and commitment to civic engagement.

The salary range for this position is:

Recruitment range: $65,701- $72,440 starting salary determined by the PEA Collective Agreement.

Performance range: starting salary to max of $85,446 is available through annual performance increases.

* This position is eligible for a Hybrid Work Arrangement*

UC+M provides campus-wide leadership in and is responsible for the university’s internet communications strategies, from supporting university policy through standards, guidelines and procedures to internet-based infrastructure, including websites, social media channels and video. The web content strategist promotes and facilitates implementation and supports the use of effective internet communications strategies at the university. They provide expertise to both centralized and decentralized web resources on campus.

Reporting to the Manager, Marketing and Communications, the Web Content Strategist will provide advice, coordination, research, writing and editorial leadership with content strategy for university websites with the objective to ensure content is:

• Accurate and up to date
• Clear, concise and scannable
• Appropriate in tone and consistent in editorial voice and brand
• Effective in targeting appropriate audiences
• Engaging and serves to enhance the reputation of the university
• Consistent with institutional positioning, the UVic strategic plan, the Integrated Marketing and Communications Plan, department/faculty priorities, content strategy best practices, University Communications + Marketing standards and the UVic Style Guide

Core responsibilities include:

• Content strategy, planning, development and management
• Development and placement of copy and implementation of rich media for websites
• Training and support for web content creators and editors
• Contributing to and engaging with appropriate internal community of practice to learn and share skills, training and specialized knowledge
• Development and maintenance of web content that reflects institutional positioning, web best practices, UVic Brand Guidelines and the UVic Style Guide. This includes well-written copy, appropriate photos and video, social media, and other content assets

A bachelor’s degree in a relevant field of study and a minimum of five years’ experience creating and managing web content for multiple target audiences.

Experience must include:

• Understanding of web content strategy, advanced accessibility best practices, strategic communications and marketing, information architecture and user experience.
• Proficiency navigating and using relevant office equipment and software, including MS Office and Office 365, content management systems, and project management applications.
• Knowledge and experience using authoring/web/publishing tools such as Cascade, WordPress.
• Interpreting information architecture documents to effectively realize a focused website content strategy.
• Successful full-cycle project management.
• Demonstration of creativity, collaboration and problem solving.
• Experience teaching or demonstrating web best practices to others.
• An advanced knowledge of style guides and grammar.
• Demonstrated advanced proof reading and editing.

In addition, this position requires:

• Strong interpersonal skills and the ability to work effectively with a wide range of individuals and constituencies in a diverse community.
• Ability to establish and maintain effective working relationships with members of the university community as well as the ability to explain strategic web writing skills to staff and faculty with different abilities and aptitudes for technology and levels of commitment.
• Excellent time management skills and an ability to prioritize workload, shifting attention among dynamic tasks and priorities.
• Exceptional attention to detail, and the ability to work under pressure in a fast-paced, deadline-driven environment.
• Ability to synthesize and share information effectively.
• Good judgment.
• Excellent oral, written and interpersonal communication skills, including demonstrated expertise in story research, writing and editing.
• Produces content and fosters a workplace that is diverse and inclusive.
• Commitment to service excellence.

Applicants will be required to submit a portfolio demonstrating creative ability.

Equivalent combinations of training, education and/or experience may be considered.

Preference will be given to work experience gained in a post-secondary or similarly large and complex organization.