strategist

strategist London, England

Seraphine
Full Time London, England 63000 - 28000 GBP ANNUAL Today
Job description

We are the leading scale player in a specialist market – maternity and nursing wear – with 20 years of experience behind us doing this and nothing but this.

But what we do at Seraphine is more than just fashion and clothes. We help women feel confident in their changing bodies and enable them to continue to express the choice and style they had prior to pregnancy and during pregnancy, whilst providing them with product innovations that make motherhood a breeze.

What we’re delivering

We are highly international (more than 2/3 of our sales are from markets outside of the UK) and highly digital – we were an early embracer of eCommerce and the channel now represents 90% of our revenue. We’re also a digital marketing machine: acquiring customers profitably from first order, with more than half returning for a second order during the current pregnancy and more and more coming back to us again when the family grows further. This all contributes to market leading profit and product margins and our double-digit growth rates across the world put the rest to shame.

But we’re just getting started. With plans to significantly expand in our key markets in the next 12 months and to add more acquisition channels, we’re really in the sweet spot. We have significant momentum – but we’re still small enough that you’ll see your impact every day.

Workplace and Culture

Always motivated by new innovations in technology – we are a team of driven and ambitious individuals. Fuelled by the success of achieving market leading results, we place great importance on resourcefulness and dependability and encourage inquisitive questions that challenge us to see things from all perspectives.

We do what we love and push the boundaries on a daily basis – you need to be excited for that. We foster the habits of go-getters and are always in search of exceptional people from various walks of life, with diverse experiences to join our team.

Purpose of the Role


We are a leading fashion brand in the motherhood space, dedicated to providing fashionable and functional clothing that champions convenience for new and expecting moms. We are seeking a talented and creative Content Strategist & Video Producer to join our dynamic team. As a collaborative member of the creative team, you will work closely with the performance marketing and product design departments to develop engaging digital content and ads that effectively communicate our brand's market-leading functionality. You will be responsible for creating captivating assets that utilize our beautiful products and incorporate narrative storytelling to resonate with our target audience, while raising brand awareness in the motherhood space.

As the Content Strategist & Video Producer, you will be the mastermind behind our digital content strategy and production. Your primary focus will be on creating engaging assets, including videos, static visuals, and GIFs, that effectively showcase our fashionable and functional products. You will utilize your creative storytelling abilities and in-depth understanding of performance marketing to deliver compelling narratives that resonate with our audience. Additionally, you will play a key role in repurposing assets across various channels, maximizing their mileage and ensuring consistency across e-commerce platforms, online content, and social media channels.

Responsibilities:

  • Develop and implement a comprehensive content strategy that aligns with our brand's objectives and resonates with our target audience. Collaborate with cross-functional teams to ensure cohesive messaging and brand consistency across all content.
  • Conceptualize, script, storyboard and create simple motion for high-quality videos that effectively communicate our brand's market-leading functionality and resonate with our audience. This includes overseeing pre-production, production, and post-production processes.
  • Design engaging assets, including ad visuals and GIFs, that effectively highlight our fashionable and functional products. Utilise your storytelling abilities to craft narratives that connect with our audience and evoke emotional responses.
  • Collaborate closely with the performance marketing team to understand campaign objectives and develop content that drives engagement and conversions. Apply your expertise in performance marketing video content to create assets that optimise campaign performance.
  • Lead the repurposing and optimization of content assets for various channels, including e-commerce platforms, online content, and social media channel - Maximising the mileage of assets while maintaining brand consistency and visual appeal.
  • Collaborate effectively with cross-functional teams, including the creative team, performance marketing team, and product design team, to align product communication, content strategies, deliverables, and timelines. Foster a positive and collaborative work environment that encourages creativity and innovation.
  • Play a key role in raising brand awareness in the motherhood space through strategic content development and distribution. Develop narratives and visuals that position our brand as a leader in fashionable and functional clothing for new and expecting moms.
  • Stay up-to-date with industry trends, emerging technologies, and best practices in content strategy and video production. Apply this knowledge to continuously improve and innovate our content offerings.

Requirements

  • Proven experience as a Content Strategist or Video Producer, preferably within the fashion or lifestyle industry.
  • Strong portfolio demonstrating expertise in content strategy, video production, and storytelling.
  • Thorough understanding of performance marketing and the ability to create video content that drives engagement and conversions.
  • Proficiency in video editing software, such as Adobe Premiere Pro/Final Cut Pro/Davinci Resolve, and design software, such as Adobe Creative Suite (Photoshop, Illustrator).
  • Excellent communication and collaboration skills, with the ability to effectively convey ideas and work with cross-functional teams.
  • Strong project management skills, with the ability to handle multiple projects simultaneously and meet deadlines.
  • Creative mindset and a passion for developing innovative and compelling content that resonates with target audiences.
  • Proficient in motion design strategy and execution.

Benefits

  • Life Assurance
  • Income Protection
  • Health Cash Plan
  • Holiday entitlement – 23 days excluding bank holidays (with one additional day per year of service)
  • Birthday day off
  • Discretionary Company Bonus Scheme
  • Enhanced Maternity/Paternity Scheme
  • Family friendly policies
  • Staff discount policy (50%)

Salary Exchange Benefits:

  • Pension Scheme - 5% employee and 3% employer contribution
  • Technology
  • Will Writing
  • Holiday Exchange
  • Workplace Nursery
  • Gym Benefit
  • Cycle 2 Work

Discount Benefits:

  • Gadget Insurance
  • Cycle Insurance
  • Cancer Screening
  • Pet Insurance
  • Lottie – Care Home Discount
  • Health & Wellbeing Videos

strategist
Seraphine

www.seraphine.com
London, United Kingdom
Cecile Reinaud
Unknown / Non-Applicable
51 to 200 Employees
Company - Private
Department, Clothing & Shoe Stores
2002
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