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OPS Commitment to Diversity, Inclusion, Accessibility, and Anti-Racism:

What can I expect to do in this role?

• Oversee the Ontario Science Centre's digital content strategy, ensuring it aligns with overall marketing and communications plans and priorities.
• Use your stellar visual, verbal and written storytelling skills to write, co-create, host, produce, optimize, edit and/or maintain content for the Ontario Science Centre.
• Work collaboratively in a multifunctional team, as well as with external agency partners.
• Continuously identify opportunities to update and adjust the content strategy as needed.
• Leverage research and data to develop and optimize campaigns.

How do I qualify?

Marketing and Communications Skills

• Develop and manage the digital content calendar, ensuring alignment across marketing and communications channels including e-newsletters, PR and earned media, and paid marketing campaigns.
• Create, produce, edit and optimize digital content that engages our audiences and builds brand affinity.
• Ensure the content strategy aligns with the Ontario Science Centre's brand identity, mission and purpose.
• Use creative, storytelling skills to highlight the Ontario Science Centre's educational mission.
• Work with other departments within the organization to develop and create digital content.
• Collaborate with colleagues responsible for programs, exhibitions and events to develop stories and content that amplify our reach.
• Leverage data and analytics to develop channel-specific strategies and tactics that reach key audience segments.
• Assess emerging trends, tools and techniques in digital and social media to promote programs, events and initiatives.
• Build, manage and engage social media communities though effective community management.
• Understand relevant legislation and best practices related to accessibility to ensure compliance in the development, design and presentation of content.

Project Management Skills

• Manage multiple projects concurrently on time and on budget.
• Use strong organizational skills to ensure focus on customers and business goals.
• Network effectively at all levels and influence without direct management oversight.
• Resolve project issues to ensure timely and quality outcomes.
• Lead multiple, concurrent projects and manage deadlines, working collaboratively with multifunctional teams, creative agencies and other stakeholders.
• Help manage the organization, storage and archiving of graphic assets, photos and videos.

Consultation, Advisory and Interpersonal Skills

• Use consultation, advisory and interpersonal skills to help in the development and implementation of the digital content calendar including social media.
• Leverage exceptional written, verbal, storytelling and interpersonal skills to produce powerful and effective digital content.
• Use strong presentation skills and competence with software programs (PowerPoint, Excel, Word, etc.) to support and articulate proposed ideas and plans to teams and management.
• Provide strategic guidance on the design of graphics and other creative options including videos to support social and digital media strategies.
• Present design concepts and explain production requirements to external suppliers.
• Meet with clients and stakeholders to fully understand their business needs and develop positive working relationships.
• Maintain strong relationships with internal and external stakeholders.

Research and Analytical Skills

• Develop and analyze key performance indicators of digital content and modify strategies based on identified patterns and trends to achieve business goals.
• Leverage customer research, personas, journey maps, test and learn, and data insights to develop and optimize strategic content and engagement campaigns.
• Report on KPIs and success metrics and evaluate ROI.
• Drive insight into action by demonstrating strength in problem solving and analytics.

Additional Information:

• T-SC-200436/23