Sr. Marketing Associate San Ramon, CA
Job description
About Us!
RheoSense is a global high-tech company based in Silicon Valley. Our innovative m-VROC™ & microVISC™ instruments feature patented Viscometer/Rheometer-on-a-Chip (VROC®) technology. Utilizing state-of-the-art MEMS and microfluidics breakthroughs that redefine the viscometry industry, our instruments offer the smallest sample volume per measurement coupled with exceptional ease-of-use and accuracy. We are the leader in biotechnology, pharmaceutical, and the emerging protein therapeutics industries. RheoSense instruments have been rigorously tested, approved, and adopted worldwide by Fortune Global 500 companies and leading research universities.
Our workplace culture thrives on intellectual curiosity, cognitive diversity, and bringing your whole self to work - and we have an insatiable drive to do what others think is impossible. Our employees are not only part of history, but they are also making history.
Position: Sr. Marketing Associate (Guru)
Location: San Ramon, California (On-site)
Salary: $85,000 - $95,000 (DOE)
We are looking to expand our marketing team with a passionate and technical marketing guru who loves to create content and promote. The ideal candidate is strategic, highly organized and knows how to work effectively with cross-functional teams. Candidates should excel at working in a fast-paced work environment with products going through continual changes. Attention to detail and the ability to grasp and translate technical capabilities into tangible benefits and value propositions are crucial.
Responsibilities
This is not necessarily an all-inclusive list of job-related responsibilities, duties, skills, efforts, requirements, or working conditions. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the job or to require that other or different tasks be performed as assigned.
- Effectively manage day-to-day tasks that comprise the overall quarterly marketing plan; build out a robust event calendar to support overall goals of elevating brand awareness, building demand for RheoSense products and services, and supporting sales goals.
- Work closely with Research and Development (R&D) team to ensure technical marketing messages are properly portrayed to client base.
- Assist with high quality sales lead generation using RheoSense internal HQ lead generation quota and strategies; work closely with the sales and operations team to ensure lead generation goals are being met.
- Create, curate, and manage all published content for marketing and promotion (Design, Video, Written).
- Oversee the creating, planning, and publishing of social media activity on all company platforms (Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube) weekly; manage the ownership of setting up and maintaining all paid ad platforms.
- Assist in managing external vendors to ensure performance and attention is given to paid advertising accounts; maintain strong relationships with each vendor.
- Proactively identify opportunities to create breakthrough digital content for a variety of defined target audiences and grow RheoSense audiences across multiple channels.
- Responsible for a broad array of communication initiatives, including weekly and monthly newsletters and email announcements, social media campaigns, events, digital campaigns, communication trainings, outreach toolkits, media engagement and media contact maintenance.
- Prepare reports on marketing and sales metrics.
- Collect and analyze consumer behavior data (e.g., web traffic and rankings).
- Responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks.
- Monitor and report competitors’ marketing and sales activities.
- Own and manage the execution of small and large-scale virtual and in-person conferences, tradeshows, speaker programs, workshops, seminars, customer appreciation celebrations and similar-type events.
- Perform other duties as assigned.
Qualifications
- Bachelor of Science degree in marketing, communications, or a closely related field., etc.
- A minimum of two to three years of demonstrated experience in marketing or relevant work with content writing skills i.e., video making and copyright.
- Experience with inbound and outbound marketing tactics.
- Excellent analytical skills and a knack for data analysis. Skilled marketing event planning experience with executing both virtual and in-person events ranging from conferences, to webinars, to speaker programs.
- Excellent written and verbal communication and interpersonal skills.
- Ability to create/deliver professional presentations and influence internal stakeholders and customers.
- Strong project management skills, ability to be on track for simultaneous projects and events.
- Strong knowledge of various marketing and analytic tools such as Google Analytics, CRM systems, SEO, and GSuite/MS Suite.
- Creative, high energy, proactive, and resourceful.
- Desire to learn, and the capacity to learn quickly.
- Ability to collaborate well with internal peers and external vendors.
- Proven ability to thrive and be successful in a fast-paced environment.
- Ability to travel up to 25%.
Preferred
- Experience in scientific-related marketing activities.
- Highly organized and detail-oriented with the ability to prioritize work demands amongst frequently changing priorities and deadlines.
- Local candidates are strongly encouraged to apply.
What We Offer
At RheoSense, you can have an excellent job that can grow into a great career. We offer:
- Financial security through competitive compensation, incentives, and retirement plans.
- Training and professional career development opportunities.
- Health and welfare programs include medical, dental, vision, life, and wellness programs.
- Paid Time Off (PTO).
- Paid parental leave (maternity & paternity).
- 401(k) retirement savings with company match.
- Employee share ownership (ISO).
- Collaborative, creative, inclusive, and fun team environment.
- Opportunity to attend some cool events.
RheoSense is an equal opportunity employer and is committed to a diverse and inclusive workplace.
Job Type: Full-time
Pay: $85,000.00 - $95,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Flexible spending account
- Health insurance
- Life insurance
- Paid time off
- Parental leave
- Professional development assistance
- Referral program
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
Supplemental pay types:
- Bonus pay
Work Location: One location
