Job description
MARKETING
SOCIAL & MEDIA MARKETING EXECUTIVE
SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application.
YOUR MISSION
We are looking for someone with a passion for social media marketing and creative social content, has had exposure to Paid Media processes, is a self starter who can digest & process lots of info, works well both in a team & autonomously and has a drive to learn.
- Account management of PUMA UK social media
- Represent UKI in the global social & media teams
- Lead our Social Media agency
- Planning and implementation of paid & organic social media and content campaigns to drive awareness, engagement and conversion
- In cooperation with our agency & brand managers, sports marketing, eCom & Social Factory teams; develop content calendars & product/event content roadmaps
- Guiding and briefing of Social Media campaigns to our external digital agency
- Project manage projects from the brainstorming stage to delivery of assets and implementation
- Facilitate engaging and innovative content creation for Instagram & partner channels
- Deliver analysis & reporting against KPIs
- Keep track of digital and social trends so that PUMA can be an innovator on emerging platforms
- Manage agency budget incl retainer and paid social.
- Work with the campaign managers & paid media agencies for each campaign to support the social strategy, paid media campaigns, media content calendars, KPIs and reporting
- Deliver and track digital content; UTM set up, URLS, image & copy performance
- Monitoring, analysis of KPIS, reporting and adaptation of plans and strategies
- Be the team’s eyes and ears into the social media landscape, providing insights into e.g. trends and platforms
- Work with Business Operations to deliver relevant monthly/quarterly/campaign reporting
- Manage the digital marketing agency relationships
YOUR TALENT
- Passion & knowledgeable about social media, sport, lifestyle, culture and a proven marketing track record in consumer or lifestyle brand, or in agency
- Experience of working hands on with Google Analytics, & influencer analytics tools (e.g. Tribe Dynamics)
- Awareness of Microsoft Advertising, MS Office, Google Ads, Facebook Business Manager
- Motivated & creative social media expert & first mover on new trends
- Knowledge of emerging technologies in new media, with creative/strategic thinking to put into action
- Demonstrated ability to lead & manage projects on challenging timelines
- Budget management and organisation skills
- Creative mindset and cross category thinking
- Understanding of KPI analytics and ability to adapt
- Understanding of content production
- Analytical skills to evaluate campaigns
- Experience in dealing with and managing external partners such as agencies desirable
- Creative & entrepreneurial spirit and energy, proven ability to work independently and multi-task
- Must be detail oriented, resourceful, self-motivated
- London, UK based with some travel within UKI and Europe
- Tertiary education or equivalent; strong written & verbal communication skills
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.