Senior Social Media Manager

The purpose of this role is to establish a strategic approach to social media across TJX Europe, creating a results-driven approach whilst advancing coordination across markets and internal departments.

This position will deliver measurable business value by effectively leveraging social media to enhance the TK Maxx and Homesense brands. This position will develop, manage, and administer innovative online media solutions and campaigns to support department and corporate objectives.

The Manager of Media – Social, will be the central point of contact for the coordination, planning and deployment of integrated solutions for TJX Europe.

Key Responsibilities

• Develop and own a TJX Social Media strategy, in-line with TJX’s marketing strategy and updating it where necessary
• Define the role of social commerce for TJX, which helps grow market share for an off-price retailer
• Establish how social commerce can support brand building and drive consideration in transactional markets. Understand the role of social commerce in non-ecommerce transactional markets and banners
• Develop best practice guidelines and KPIs for TJX growth opportunities through Social Commerce, working collaboratively with the other Managers of Media, and senior management
• Manage social media budget for each brand
• Identify potential social media governance and risk issues that may impact the brand and respond using appropriate mechanisms
• Lead social media moderation process and protocol, including managing external moderation agency
• Build and monitor social media best practices, be reactive to industry trends and campaigns to recommend and influence program development and initiatives
• Manage strategy and planning for core social media assets (Facebook, Twitter, Pinterest, and Google+) to meet TJX Europe’s brand objectives
• Manage and lead adherence to social media standards and policies
• Drive ongoing educational and informative programmes to internal stakeholders about Social Commerce and other ongoing social media activities
• Asses online marketing strategies and align with the SEO/Content team to ensure all owned online assets are optimised
• Partner on strategy to monetise growing influencer marketing media spends and provide recommendations to optimise for commerce (brand/performance media)
• Supercharge media team connectivity and break down siloes by driving integration throughout everything we do
• Manage creative development and implementation of program tactics for all brands
• Manage Community Manager (UK/Ireland) and lead German & Polish Social teams
• Partner with the Manager of Media – Effectiveness, to ensure all tagging requirements are managed as needed
• Work as an integrated part of the Media Hub team to establish strong relationships with internal business partners and partner agencies
• Partner with brand managers to identify social media integration opportunities to support marketing campaigns
• Build and maintain strong relationships with key internal stakeholders for smooth communication and crisis management (i.e., Reputation, HR, Customer Service, Merchandising, Marketing, and European Operations)
• Work with external agencies to develop campaign proposals and content
• Lobby media owners/partners to build an approach to social commerce for off-price brands
• Support media integration by feeding into briefs, KPI setting, inputting social commerce opportunity and requirements
• Support in development of the innovation roadmap and omnichannel workstream
• Continually focus on all steps of the customer lifecycle to experiment and identify new and alternative ways to engage with customers and prospects in social spaces
• Continual improvement of content delivery processes to ensure a consistently high level of work and smooth workflow across the business
• Review and utilise activity reports, status reports, and statistical reports and market research to influence content strategy and vision

Key Skills, Knowledge & Experience

• University degrees in Business, Marketing, or Communications or equivalent job exposure
• Broad experience from a marketing or agency environment
• Demonstrated copy writing experience, specifically superior English UK spelling and grammar
• Experience managing social media campaigns (Facebook/Twitter)
• Experience working with tier-one social media brand monitoring tools (i.e., Radian6, Buzzmetrics, etc.)
• Experience with Listening, CMS, and analytics tools. Also have the ability to effectively prioritise and work on multiple projects at one time
• Excellent knowledge of internet concepts and protocols. Understanding of web media and analytics
• Consistently produces work of a high standard and adheres to deadlines and processes
• Project management skills including strong action orientation, leadership, and project management skills; utilizing multiple sources of information to develop well-structured business recommendations; and knowledge of and ability to use project-reporting systems.
• Problem solving skills including analytical thinking skills; analysis of information, applying research, competitive facts, and sales data into constructive learning for the Company brand; and providing team with solutions to problems.
• Strong organizational skills; interviewing skills; interpersonal skills including conflict management; and information gathering including active listening skills. Social media community management, including content development, community moderation and strategy
• Able to adapt in a rapidly changing environment
• Ability to identify gaps in process and create new processes where necessary
• Ability to meet tight deadlines
• Retail marketing or PR experience an asset
• Additional European language an asset

Come and Discover Different at TJX. From opportunity and teamwork to growth, we think you’ll find that it’s so much more than a job. When you’re a part of our global TJX family, you have the full support of a diverse, close-knit group of people dedicated to finding the greatest deals and fantastic style. Best of all? They have a lot of fun doing it.

We care about our culture, but we also prioritise the important things like competitive salaries, solid benefits and plenty of room to grow in your role. It’s our way of empowering you to make your career here.

We consider all applicants for employment without regard to age, disability, gender, gender reassignment, marriage and civil partnerships, pregnancy and maternity, race, religion or belief and/or sexual orientation.