social media manager

social media manager Welwyn Garden City, England

Tesco
Full Time Welwyn Garden City, England 42053 - 23361 GBP ANNUAL Today
Job description

social

About the role

An excellent opportunity has arisen within the UK Marketing Communications team for a Content & Social Media Manager to work across Seasonal Campaigns, Home and Reputation.

The role will see the successful candidate working with a variety of internal and external stakeholders including Influencers to create and deliver to customers, world-class social and digital content in support of our key marketing campaigns.

This role would suit someone who has experience of interpreting customer behaviours in the retail industry and understanding how they’ve changed over time. A keen awareness of developments and trends within social media and passion for delivering great content across varying social media channels.

The Hiring Manager for this vacancy is Dan Porter / Recruiter: Ellie Goldby

You will be responsible for
  • The strategy and planning of content to amplify and support campaigns - to include social media, and influencing and joining up our approach in channels such as the Tesco Magazine and Tesco Real Food online
  • Managing the production of content for digital channels: this could range from a FB canvas to a ‘how to’ video, to an interactive digital game, a Tik Tok or optimised version of a ATL campaign
  • Coaching and managing a Content & Social Media Assistant
  • Working closely with the Media Planning Team to develop the social paid media allocation for campaigns, to make sure we’re spending the right amount of money to reach our customers in the best way on the right channels
  • Setting clear measures and KPIs for activity to make sure we’re constantly improving, and to show the impact and efficiency of our activity
  • Managing budgets and make sure we have the right budget split between content production and paid media
  • Building a strong relationship with our agency partners and Influencers – managing the day-to-day relationship with our creative and media agencies to create a high-performing, cross-agency team
  • Developing strong relationships with platform owners (e.g. Meta, Twitter, Pinterest, TikTok Google)
  • Following our Business Code of Conduct and always acting with integrity and due diligence
  • Contribution to the development and active participation in a large high performing team, helping to give them the opportunities to be their best
You will need
  • Content marketing across a range of channels, particularly social media channels
  • Experience of social listening, reporting and identifying patterns and trends across the macro and micro environment
  • Experience of working with customer behaviours in the retail industry and how they’ve changed over time
  • A keen awareness of developments and trends within social media and content marketing
  • A critical eye for reviewing creative content and copy and knowing how to adapt content for social media platforms to gain maximum cut through within a highly competitive environment
  • A relevant degree or social media/content experience
About us

Our vision at Tesco is to become every customer's favourite way to shop, whether they are at home or out on the move. Our core purpose is ‘Serving our customers, communities and planet a little better every day’. Serving means more than a transactional relationship with our customers. It means acting as a responsible and sustainable business for all stakeholders, for the communities we are part of and for the planet.

We are proud to have an inclusive culture at Tesco where everyone truly feels able to be themselves. At Tesco, we not only celebrate diversity, but recognise the value and opportunity it brings. We're committed to creating a workplace where differences are valued, and make sure that all colleagues are given the same opportunities. We're a big business with diverse working patterns and many business areas which means that we can find something that works for you. Everyone is welcome at Tesco.

We have recently announced that we will be moving towards a more blended working week – combining office and remote working. Our offices will continue to be where we connect, collaborate and innovate. Please talk to us to about how this can work for you.

NOTE: Should you be successful in your application, your offer will be subject to and conditional upon you providing your bank account details on your agreed start date.

We’re proud to have been accredited Disability Confident Leader and we’re committed to providing a fully inclusive and accessible recruitment process. For further information on the accessibility support we can offer, please click here.

What’s in it for you

We offer excellent benefits that help make Tesco a great place to work! These include but aren’t limited to:

  • Annual bonus scheme
  • Holiday starting at 25 days plus a personal day (plus 8 Bank holidays)
  • Retirement savings plan - save between 4% and 7.5% and Tesco will match your contribution
  • Life Assurance - 5 x contractual pay
  • Great colleague deals and discounts, saving you money on everyday purchases, eating out and utility bills for the home
  • Opportunities to get on - take advantage of our ongoing learning opportunities and award-winning training, to help you achieve the job and career you want

Click here to read more about the benefits we have available for our colleagues

social media manager
Tesco

www.tesco-careers.com
Welwyn Garden City, United Kingdom
Ken Murphy
Unknown / Non-Applicable
10000+ Employees
Company - Private
Grocery Stores
1919
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