social media manager Hot Springs, AR
Oaklawn Jockey Club
Full Time
Hot Springs, AR
49296 - 33461 USD ANNUAL Today
Job description
Thank you for your interest in becoming part of the Oaklawn Team. We have an extraordinary legacy. We are a family with strong core values, providing a new level of excitement for our guests and Team Members as we aspire to be Arkansas' Employer of Choice.
ESSENTIAL DUTIES AND RESPONSIBILITIES
The following and other duties may be assigned as necessary:
- Create and curate published content across Oaklawn’s social media platforms
- Display an innate ability to capture and create high-standard content in a face-paced environment
- Collaborate on deliverables for all social media products, including but not limited to paid campaigns, organic plans, influencers and brand activations
- Monitor online comments and respond to each comment timely and with care
- Collaborate with the Oaklawn marketing team and advertising agency to implement a cohesive multichannel brand strategy that is representative of Oaklawn’s vast product offering
- Become an expert in Oaklawn’s businesses, and immersed in their account history and objectives to lead the brand forward in the digital and social spaces
- Provide strategic evaluation of all social media work
- Work with key Oaklawn team members to align social media goals with property-wide events and promotions
- Analyze data provided by social media reporting tools to provide actionable insights for future plans and strategies
- Monitor global social media channel trends to inform campaign strategy and creative and content placements
- Maintain research and reports on local and regional online conversations relevant to Oaklawn
QUALIFICATION REQUIREMENTS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Must be at least 21 years of age.
- Bachelor’s degree in marketing, social media, public relations, advertising or other related field
- Minimum of 3 years of experience in a social content role or comparable personal experience
- Must have a passion for social media and willingness to test new trends, strategies and platforms
- Must have a thirst for knowledge, the ability to use good judgment, seek out news and foresee trends
- Must have copywriting and copyediting skills
- Experience with data analysis a plus
- Experience managing social media presence for clients a plus
OAKLAWN RACING CASINO RESORT IS AN EQUAL OPPORTUNITY EMPLOYER.
It is Oaklawn's intent to provide a drug-free, healthy, safe and secure environment for our Team Members. All applicants must complete a pre-employment drug screen and background check.
Oaklawn Jockey Club
www.oaklawn.com
Hot Springs, AR
Wayne Smith
$5 to $25 million (USD)
51 to 200 Employees
Company - Private
Sports & Recreation
