Job description
This is an exciting opportunity to join a world-leading franchise organisation. As a Social Media and PR executive, you will be responsible for the day to day running of two B2C/ B2B national brand's output, including all social media channels (primarily Facebook and LinkedIn). The brands are highly recognised, established market leaders in their fields and highly respected within the franchise sector.
You will ensure all activity drives the social media strategy forward and delivers against engagement objectives. As well as providing a quantifiable approach across all social channels, you will create PR plans and releases to maximise national and local media coverage and ensure delivery of campaigns on time, on spec and within budget. PR success will be measured by 'AVE' and 'Reach'.
Responsibilities
- Support and report to the Marketing Manager to ensure the delivery of digital communications
- Take ownership of the planning, delivery and results of social media and PR output
- Grow 'social following' and 'interactions'
- Create national PR and social media calendars
- Lead the creation and delivery of social media content campaigns
- Create national and local press releases
- 'Sell in' all press releases (local and national)
- Build positive impressions and reach for both brands
- Build and maintain relationships with the press and relevant trade bodies
Skills, experience and qualifications- required
- 3+ years of PR/ social media experience
- Degree or diploma in PR, marketing or a related field (or equivalent referenceable experience)
- Experience of managing and developing content for social media channels
- Demonstrate strong communication skills coupled with the ability to build and maintain relationships with key stakeholders
- Creative with excellent copywriting skills (English) for a variety of audiences
- Strong organisational skills along
- Demonstrable experience as a Communications, PR or Social Media Executive
- Positive, self-starter, ambitious, resilient, solutions-focused with a desire to work in communications.
Skills, experience and qualifications - desirable
- Experience of working in a PR agency either in the UK or overseas
- Experience of working within the franchise sector
- Experience of writing for both B2C and B2B audiences
- Experience of working with social media scheduling software
- Experience of working with PR/ monitoring software
- Experience of working with task management software
Job Types: Full-time, Permanent
Salary: £28,000.00-£33,000.00 per year
Benefits:
- Company events
- Life insurance
Schedule:
- Monday to Friday
Supplemental pay types:
- Bonus scheme
- Performance bonus
Ability to commute/relocate:
- Brackley: reliably commute or plan to relocate before starting work (required)
Education:
- A-Level or equivalent (preferred)
Experience:
- Social media marketing: 1 year (preferred)
- social media: 1 year (preferred)
Work Location: In person