Job description
Social Media Manager
12 months contract (Inside IR35)
Remote working with occasional travel to London office
Position Summary:
We are looking for a social media manager to oversee our social and content strategies for client's Digital Media business across EMEA, with an initial focus on a UK audience. This person will be responsible for transforming and driving social content ideas to target the creative, next gen, enterprise and consumer audience. The role will play a pivotal part in enhancing brand awareness and driving engagement.
It will also collaborate with multiple functions which include marketing and communications teams and a network of agencies to grow our communities and deliver creative and engaging content for social campaigns, programs and always-on activity.
The role reports in to Senior Social Media Manager as part of the EMEA Digital Media Communications team which spans across PR, social and influencer activity.
Responsibilities
- Develop and implement innovative social media strategies tailored to engage the Next Gen audience in the UK through client's product innovation
- In partnership with the influencer marketing team, collaborate with influencers and content creators to amplify brand reach and engagement among the Next Gen audience, ensuring the partnerships align with our brand values.
- Run always-on activity for Twitter, Instagram and YouTube: plan, create and review engaging, visual appealing, and relevant content (including UGC)
- Manage agencies who handle social and insider activity for the UK: including reviewing content calendars, community management, reporting, influencer relations and paid plans
- Partner with the broader communications team, integrated marketing teams and agency networks to deploy engaging campaigns
- Support on B2B social: provide content guidance and strategy on how to engage an enterprise audience for flagship apps (Firefly and Adobe Express), plus support big bet events
- Contribute to insightful measurement and reporting on an ongoing basis
- Stay up-to-date with the latest trends, features, and algorithms across social media platforms, providing recommendations on how to adapt strategies accordingly.
Requirements:
- 5-7 years' experience of building and engaging social communities
- Extensive knowledge of social platforms
- Ability to work well with multiple stakeholders
- Innovative and creative; able to think both strategically and creatively to create industry-leading campaigns and ideas
- Energetic team player who thrives in a fast-paced environment
- Results oriented; analytical approach to measurement and insights-driven
- Exceptional organisational skills, attention to detail and proven ability to manage multiple, competing priorities
(Nice to have)
- Ability and experience with Adobe tools, to be used for creating compelling social content
- Prior experience in driving LinkedIn strategy to very targeted audiences
GCS Computer Recruitment Services is acting as an Employment Business in relation to this vacancy.