Job description
Social Media Executive
Online Marketing - Piccadilly
Contract: Permanent
Salary: Competitive and Benefits
Our Head Office department is located in the heart of Piccadilly and occupies the 5th & 6th floor of our beautiful flagship store. This central London location, offers so much to explore including restaurants, bars, cultural sites, shopping and more, and only a short walk from the Green Park Tube Station and plenty of bus stops.
Role Purpose:
The Social Media Executive is a varied role supporting the social team in organic content delivery across social media platforms. The role is key to not only growing awareness of the brand, but also sustaining conversation with our global audience. We’re looking for our next social media superstar, we’re looking for someone creative to support the creation of original content (video & imagery), scheduling across multiple social channels and monitoring performance. You will need to be aware of the commercial objectives of the business and will play a pivotal role in the wider brand marketing team. From this you will be able to make recommendations and create new engagement strategies that encompass the F&M brand and inspire potential customers.
Key Accountabilities:
- Support in the planning and management of the organic content calendar for Fortnum’s social media accounts for Instagram, Facebook, Twitter, Threads, Pinterest and YouTube
- Collaborate with the wider team on new creative content and copy in support of F&M hospitality and retail (online and in-store)
- Create quality content and proofread any copy that needs reviewing
- Monitor comments, likes and messages on allocated social media accounts; reply to queries promptly and politely or passing them onto relevant team members to handle
- Weekly and monthly analysis of performance of all content and trends, across all platforms; sharing findings with the wider team for planning and decision-making
- Supporting the Social Media Manager in delivering the strategy for the channel and wider business area
- Liaise with the customer services team to ensure that their communications with customers are on brand and relevant to each social channel.
- Attend events in our brand-new Food & Drink Studio as our social lead on the day
- Use of platforms such as Facebook, Instagram, Pinterest, TikTok, Threads, YouTube, Sprout Social for content scheduling and updates.
- Well planned tests to prove the effectiveness of content and copy.
- Support in campaign planning, including the social plan to support new products & activations.
- Apply necessary tracking links to all social activity for ease of analysis.
- Assist with the day-to-day administration tasks.
- Conduct detailed competitor analysis reports.
- Support the wider Digital Marketing team in delivering channel-holistic results.
- Continuously monitor UGC from influencers and fan community, selecting key posts for approval and inclusion of social plan
We expect the successful candidate to have the following skills and experience:
- Educated to degree level in marketing or a related subject.
- Extensive knowledge and track record of managing social media within fast-paced luxury e-commerce/retail environment.
- User of diverse social media platforms and new technologies.
- Outstanding communication and relationship building skills.
- 1st class Copywriting skills combined with a strong visual eye. A creative thinker.
- Approaches work meticulously with thorough attention to detail.
- Proactive, self-motivated and able to manage multiple projects.
- Expert user of content CMS systems, social media publishing and reporting software.
At Fortnum & Mason we've been innovating for more than 300 years and as part of our mission to deliver a sense of pleasure for the centuries to come. We have grown to be a digitally focused and multi-channel company with the excitement of expanding our family to include those willing to grow with us.
Those who can consistently demonstrate individual initiative within a collaborative team framework, thrive at Fortnum & Mason. If this sounds like you, and you’re ready for the next step in your career, we welcome your application!
- A competitive salary
- A generous store and restaurant discount of up to 40%
- 28 days holidays pro rata (inc. bank holidays) and an extra day off for your birthday
- A fantastic subsidised staff restaurant which uses Fortnum’s ingredients
- A range of opportunities to develop and grow personally and professionally
- Excellent pension scheme
We are committed to developing your career and nurturing your talent, regardless of age; disability; gender reassignment; marriage and civil partnership; pregnancy and maternity; race; religion or belief; sex; sexual orientation. We respect and embrace each other’s differences, to create a truly inclusive environment.
In the last year alone, our people have been recognised and celebrated, winning awards for their outstanding contributions to Retail, Technology, Global Hospitality & Tourism, Visual Merchandising & Display, Customer Service and Local Community Awards.