Job description
- Implement end-to-end social media, communications and digital marketing initiatives for target audiences, ensuring key message delivery, audience engagement, and positive brand affinity.
- Develop and plan engaging content with a strong brand voice on social media channels, staying current on what’s trending online and what FCT Customers are talking about.
- Responsible for community management across all social media platforms that engages audiences, and inserts the brand into relevant online and offline conversation.
- Manage social media content calendar to ensure that content fits with overall integrated marketing strategy.
- Own the SEO strategy with the goal of driving organic demand.
- Plan and executes all SEO/SEM, social media and display advertising campaigns.
- Manage and optimize paid social media accounts including Google, Instagram, LinkedIn, Facebook, You Tube and Twitter.
- Develop conversion strategies – from data-driven ideation, execution, reporting and analysis.
- Perform regular site audits and gather applicable data to recommend enhancements and campaign optimizations.
- Oversee keyword research to aid with lead generation, product marketing, product development, and other key initiatives.
- Monitor and respond to customer comments, questions, and feedback in a timely, professional manner across social platforms.
- Engage in daily social listening to monitor industry news, trends, competitor activity, and our brands.
- Review all outgoing digital content to ensure that it is cohesive and in line with both brand voice and social media tone.
- Contribute with creative ideas on how to leverage social media and digital marketing to help achieve business and communications objectives.
- Report on social media and digital performance within the company by determining key performance indicators that can be used to measure success.
- Support and elevate regional marketing initiatives through online platforms.
- A University degree, college diploma or equivalent in communications, digital marketing or a related subject area.
- 5+ years of professional experience with social media/community management and SEO/Digital Marketing responsible for the planning, execution and optimization of digital marketing campaigns.
- A growth-focused mentality; always looking to improve results and know how to move quickly.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
- Demonstrated professional experience in social media monitoring, engagement, research and analysis, online measurement and report generation, and experience with digital tools and services.
- Demonstrated experience in online brand promotion and management, including growth and engagement and community management
- Proven experience managing and collaborating with both internal and external stakeholders.
- Superior ability to execute against multiple tasks under deadline pressure ·
- Exceptional communications skills: writing, editing, interpersonal, presentation · Knowledge of Adobe Creative Cloud and experience with photography are an asset
- Bilingualism is an asset.
- Comprehensive benefits that include virtual healthcare and an Employee & Family Assistance Program
- Group retirement savings plan with company match
- Paid holidays and generous paid time off
- Hybrid work arrangements
- Paid volunteer opportunities and charitable donation matching
- Employee recognition programs that include referral incentives
- Potential for performance-based incentives
- The opportunity to participate in our stock purchase plan
- And more!
- As per terms of the employment agreement
- All new hires will be required to be fully vaccinated as a condition of employment, proof of vaccination will be submitted to the company upon hire.
About FCT
CEO: Michael LeBlanc
Revenue: Unknown / Non-Applicable
Size: 501 to 1000 Employees
Type: Company - Private
Website: www.fct.ca