social media manager Durham, NC
Durham Technical Community College
Full Time
Durham, NC
59326 - 49959 USD ANNUAL Today
Job description
Posting Details
Position Information
Job Title
Coordinator, Content and Social Media
Department
Marketing and Communications
FLSA
Exempt
Direct Reports
N/A
Minimum Qualifications
Associate degree in English, Communications, Journalism, or a related field.
Work Experience
Three or more years of related work experience.
Preferred Qualifications
Bachelor’s degree in English, Communications, Journalism, or a related field is preferred.
Knowledge, Skills and Abilities
- Creative thinking and innovation abilities.
- Strong photography and videography skills.
- Familiarity with multiple social media platforms and best practices for using social media to engage audiences.
- Excellent computer skills and knowledge of Microsoft Office, Adobe Photoshop, Adobe Premiere Pro or Final Cut, InDesign or Canva, and MailChimp.
- Strong interpersonal skills, organizational skills, and effective oral and written communication/public relations skills.
- Problem-solving and critical-thinking skills.
- Ability to manage multiple tasks and meet deadlines.
- Understanding of the mission, vision, core values, and goals of a community college.
- Must work well in a team environment.
- Personal integrity, honesty, and the ability to maintain confidentiality.
Essential Functions
The Content and Social Media Coordinator will collaborate actively with all members of the Marketing and Communications team, which includes the manager of creative services, the website manager, and the communications and public relations coordinator, to coordinate marketing and public relations campaigns that may include video, photography, print components, and social media. As needed, he/she also will support outreach and engagement efforts by the offices of Admissions, the Durham Tech Foundation, Student Services, and other college departments. He/she will share best practices with managers of other social media accounts on campus. This position also requires an awareness of the changing social media landscape and making recommendations as new platforms emerge.
Job Duties
- Understand the inherent strengths (and risks) of various social media channels and use them to reach key audiences most effectively
- Develop creative social media campaigns, short- and long-term engagement opportunities, and other strategies in support of the college’s public relations goals, building an editorial calendar that details day-by-day efforts to promote the college and the Durham Tech experience.
- Use analytics to demonstrate campaign outcomes and create a roadmap for continuous improvement.
- Oversee the day-to-day management of Durham Tech’s official social media accounts using best practices and interact effectively and appropriately with a wide variety of users.
- Produce exceptional writing, photos, graphics, and videos that showcase Durham Tech, its students, programs, and progress, creating greater engagement with students and the community.
- Create and coordinate original content that encourages current students, prospective students and families, alumni, employees, employers, community decision-makers, and the public to connect with the college.
- Collaborate professionally with managers of other college social media accounts, modeling best practices and sharing expertise as required.
- Assist with special events, including those occurring outside normal business hours.
- Work effectively and collaboratively in a high-tech, high-speed environment where standards are high and accuracy is essential.
- Develop, execute, and assess an annual social media content and engagement strategy aligned with the Marketing and Communication plan to enhance brand awareness for Durham Tech.
- Assist with content and design for the monthly e-newsletter.
- Backstop other members of the Communications and Marketing team when they need assistance in their respective areas.
- Other duties as assigned.
Physical Demands
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position. The physical and mental demands described as follows are representative of those that must be met by an employee in performing the essential functions of this job:
- Ability to sit and/or stand for long periods of time.
- Ability to lift, at times, 10 lbs.
- Good eye/hand dexterity.
Required Working Hours
A minimum of a 40-hour workweek as determined with the supervisor to allow the employee to fulfill the assigned duties and responsibilities, including occasional evening and weekend hours. Summer schedules may vary to enable four-day or four-and-one-half-
Hiring Range
$49,959 to $59,326
Job Type
Full Time Staff
Posting Detail Information
Posting Number
AS612P
Open Date
07/10/2023
Close Date
07/27/2023
Open Until Filled
No
Special Instructions to Applicants
