Social Media Manager Cumbernauld, Scotland
Job description
About you:
Live and breath social media? Got a keen eye for what engaging post’s, and what drives a connection between a brand and consumer? Do you have a great understanding of the paid social ad’s platforms, and know how to utilise these to increase sales and website traffic?
Looking to be an integral part of an amazing team, have your voice heard, and feel like you belong?
DFYNE may be the place for you.
About us:
DFYNE is small but exciting, and extremely fast-growing women’s sports apparel start-up, based in Cumbernauld, that design, develop, and manufacture a range of sports apparel.
We have an exciting opportunity for an Organic & Paid Social Media Manager to join the marketing team at DFYNE. You will be responsible for being part of the development and execution our social media marketing strategy.
We are looking for a passionate individual who is both creative and commercial and that can build highly engaging social media posts, and high conversion paid social ad campaigns, that drive sales, and increase traffic.
About the role:
First of it’s best I introduce myself (person behind the keyboard here), it’s not the norm on a job role spec, but I feel it’s important for this one in particular. I’m Oscar, the founder of DFYNE.
You’ll be working closely with myself and the marketing team to plan, implement and execute incredible social media content across all of our organic and paid platforms.
I’m looking for someone who see’s things differently. Who can feel the brand and communicate this through our social media platforms to keep engagement high, and boost conversions for paid ads.
Attitude:
- Trustworthy
- Proactive and efficient
- Calm under pressure
- Reliable and responsive to requests and communication
- Flexible
- Enthusiastic
- Organised
Key Responsibilities:
- Developing a full strategy for newer platforms and identify opportunity.
- Executing relevant social first campaigns, ensuring all social output is on engaging, on-brand and aimed at our target audiences.
- Launching engaging, on-trend, innovative content across the social platforms to increase engagement and brand awareness (e.g. social challenges).
- Plan, evaluate, monitor and be re-active to Gym/Fitness/Health trends.
- Owning the social section on the overarching brand calendar, managing your time efficiently in the planning, production and execution of all activity ensuring it is cohesive and strategic.
- Working closely with the partnerships team to secure impactful social partnerships for increased brand awareness/credibility.
- Ensuring social platforms are up to date at all times and visual imagery is on brand.
- Ensuring campaign, image and asset briefs are clear and well written to ensure high quality image and video assets are produced.
- Expanding and developing the social team in line with the overall brand growth and measure and report on all performance/growth/success.
- Leading weekly trading meetings from a social media standpoint, for both paid and organic social media.
- Execute on paid social strategies that you will develop with the marketing team, focusing on high ROAS.
What we’re looking for:
- Organised and always strive to improve the department along with the aim to increase positive brand awareness, engagement, and sales.
- knowledge within social media marketing space.
- Understanding of paid social ads platforms.
- Self-motivated, and enthusiastic about social media.
- Proficiency in social media scheduling tools.
- Experience with analytics tools such as Google Analytics and other analytical tools.
- Excellent social and communication skills whether it’s with the in-house team or through posts.
- Excellent communication skills and ability to work with teams across buying, merchandising and studio.
The Perks
- To be part of something from the early days.
- Competitive ‘win together, lose together’ bonus.
- Flexible working culture
- Unlimited paid holidays.
- Employee discount.
- On-Site parking
Get a feel for what we're all about here: https://www.dfyne.com
What's in it for you?
We know that benefits mean so much more than the 'stuff' we can give you, so we offer a wide range of support, rewards and tools - all focused on helping you to prioritise what really matters.
As a small but rapidly growing company, you’ll be in right at the early stages of the company, meaning there will be opportunities to grow and be promoted within the company from the beginning, for a fast tracked career.
All work and no play just isn't our style! We're already planning our future ways of working, for when life becomes a little more normal again. We're constantly evolving our approach to enable you to find a great work life balance.
You’ll find the full list of benefits on our careers site, including:
- Competitive Salary
- Bonuses
- Flexible working
- Unlimited Holidays
About The Right Candidate:
We’re looking for an individual who wants to grow with a company, and isn’t afraid to get stuck in, or shy away from responsibility. You are proactive, always looking for great solutions, willing to learn, and wanting to work in a very fast paced environment.
If you aren’t interested in a potential career in social media marketing, then this role isn’t for you. We’re looking for a dedicated individual who can see this role’s long term benefits. It’s going to be tough, and this isn’t for anybody who isn’t up for a challenge.
We are looking for a creative individual who is both creative and commercial and that can drive sales, increase traffic and build brand awareness through exciting and engaging influencer campaigns.
Job Type: Full-time
Salary: £26,000.00-£32,500.00 per year
Benefits:
- Casual dress
- Employee discount
- Flexitime
- Free parking
- Gym membership
- On-site parking
- Unlimited paid holidays
Schedule:
- Flexitime
- Monday to Friday
Supplemental pay types:
- Bonus scheme
Work Location: In person
Reference ID: Organic & Paid Social Media Manager
