social media manager Kelso, Scotland
Job description
ABOUT CRABTREE & CRABTREE
We are passionate about staycations, fabulous holiday homes and exceptional, friendly service. We’re all about matching the most authentic, beautiful, and sought-after properties with the most discerning holiday makers.
Dedicated to finding and opening the doors to some of the most remarkable houses in Great Britain, we’ve slowly grown our portfolio of exclusive holiday homes to comprise over 300 unique and inspiring properties across Northumberland, the Scottish Borders, the Lothians and Yorkshire. From wisteria-bestrewn cottages and grand manor houses to a stylishly converted cowshed, each has been carefully handpicked for its stunning location, unusual architecture, remarkable history or beautiful interiors.
The calibre of our property portfolio is matched only by the uniquely thoughtful, personal and comprehensive service that we offer to both our homeowners and guests. From sharing local recommendations and insider tips to ensuring our holiday homes are homely, welcoming and in tip-top condition, we pride ourselves on going the extra mile to guarantee that every C&C holiday is one to remember.
ABOUT THE ROLE
The Social Media & Marketing Executive is instrumental in delivering Crabtree & Crabtree’s social media and marketing strategy. Reporting to the Marketing Manager, you will be responsible for delivering aspects of the marketing plan, creating copy and content for use in traditional, digital and social media channels, managing PR activity, events and press visits, creating promotional campaigns, CRM activity and ensuring the website content is optimised to drive sales. You will be responsible for reporting on the performance of marketing activity and the commercial performance of the business on a monthly basis.
We are looking for someone to cover this position on a fixed term basis from September 2023 for a minimum of 13 months. This will be a full-time role. While some presence at the office in Kelso will be required from time to time, we are open to remote working.
KEY RESPONSIBILITIES AND OUTPUTS
- Helping to plan and deliver a social media strategy with the objectives of growing followers, and amplifying engagement by creating and posting relevant, useful or interesting content and making connections.
- Creating digital content that is relevant, inspirational and encourages engagement for all channels including social media, the website, regular CRM emails, monthly blogs for publication on the website and distribution to various database segments and other marketing collateral.
- Daily management and ownership of social media accounts: monitoring and responding appropriately to all queries, reviews, and requests.
- Regular reporting on social media and marketing performance.
- Actively researching ways to grow and reach new audiences through practices including hashtag and keyword research.
- Optimising the website and campaigns by implementing keywords and SEO best practice.
- Assisting with planning and execution of a calendar of marketing activity to support the business.
- Managing the approved asset library, responding to requests for images, logos and content for use in PR and third-party promotions.
- Support PR activity by researching and producing information on properties, local events and more for PR pitches as well as sending relevant press clippings to owners and assisting in the planning and management of press/influencer trips and events.
- Working with colleagues and external agencies to create marketing collateral as required, e.g. postcards and leaflets.
- Ensuring existing guest collateral is up-to-date and creating new content to enhance the guest experience.
- Actively seeking new opportunities in the UK to engage existing and potential customers with our brand.
- Management of the CRM.
- Managing marketing administration requests as needed.
- When necessary, working in a public facing capacity to promote the brand.
- Other ad-hoc duties as required, such as assisting with copywriting for our property team.
ABOUT YOU
- First class written and verbal communication and interpersonal skills.
- Excellent attention to detail and proof-reading skills.
- Strong time management and multi-tasking skills with the ability to organise and prioritise workload to achieve agreed deadlines.
- Solutions oriented, with intuitive problem solving and analytical abilities.
- Self-motivated with plenty of initiative, who can be trusted to manage own workload and time.
- Excellent IT skills.
- A charismatic personality with a ‘can-do’ attitude, prepared to help in any way required in order to achieve Crabtree & Crabtree’s commercial objectives.
BENEFITS OF WORKING FOR CRABTREE & CRABTREE
As the pioneer of luxury self-catered accommodation in the North of England and the South of Scotland, the Crabtree & Crabtree name has become synonymous with the most exceptional and enticing holiday homes available in these magical parts of the world. With ambitions to continue expanding the portfolio, you will have the opportunity to join the team at an exciting time of growth.
Each and every member of the C&C team is the key to our success - and ensuring everything works like clockwork! Our team is truly the heart and soul of our business, so we offer an excellent package and the opportunity to enhance your career. As well as a competitive industry salary of up to £26,000 per annum depending on experience, the benefits include:
- 32 days holiday including bank holidays with an additional day per year, up to 35 days.
- Crabtree & Crabtree will contribute up to a maximum of 3% into your pension scheme.
- A £500 voucher towards the cost of having a holiday in any of the properties in the Crabtree & Crabtree portfolio.
- A friends and family discount scheme.
- A paid day to volunteer with our chosen charity.
- Fun social gatherings.
To apply, please send your CV and a cover letter.
Job Types: Full-time, Fixed term contract
Contract length: 13 months
Salary: Up to £26,000.00 per year
Benefits:
- Company events
- Company pension
- Gym membership
Schedule:
- Monday to Friday
Work Location: Hybrid remote in Kelso, TD5 7HT
Application deadline: 28/07/2023
Expected start date: 04/09/2023
