Social Media Executive Reading, England
Job description
Job details
Location: Reading
Capability: KPMG Business Services
Experience Level: Associate/Assistant Manager
Type: Full Time
Service Line: Marketing
Contract type: Permanent
Job description
Business Area
KPMG is part of a global network of firms focused on delivering ESG and Technology services across our key sectors/segments – Consumer, Government, Banking, Energy and Private Enterprise, and across our capabilities – Audit, Tax, KPMG Law, Consulting and Deal Advisory. Through the talent of over 16,000 colleagues, we bring our creativity and insight to our clients’ most critical challenges. As a firm, we help our clients navigate their biggest issues and opportunities. We aim to be universally recognised as a great place for great people to do their best work – a firm known for our collaborative and inclusive culture. And we take pride in driving lasting, positive change in society. With offices across the UK, we work with everyone from small start-ups and individuals to major multinationals, in virtually every industry imaginable. Our work is often complex, yet our vision is simple: to be the clear choice for our clients, for our people and for the communities we work in.
Overview
The Social Media Executive will sit as part of the Digital Marketing team and will be responsible for the execution and implementation of social media posts/campaigns across our KPMG UK social media channels – with the aim to deliver a best-in-class social media experience to help drive reach and engagement for our brand. The individual will also collaborate closely with the rest of the digital marketing team, as well as marketing peers across capabilities, sectors, firm-wide, brand and content.
Key Roles & Responsibilities
Reporting to: Social Media Manager, Digital Marketing
- Create, schedule and publish social media content across our key platforms (LinkedIn, YouTube, Twitter) in line with our brand guidelines
- Conduct research to identify new trends and opportunities to engage with our target audience
- Monitor social media comments to drive our community management strategy
- Monitor and analyse social media performance using analytical tools to identify trends and make recommendations to improve performance
- Create and publish content to drive employee advocacy
- Conduct A/B testing to optimise social media campaigns
- Provide best practice recommendations to improve performance including advising the rest of the marketing function on content and social media planning
- Champion social media across the marketing team and wider business
- Stay up to date on industry trends, competitors, best practices, regulation, and innovation, particularly around new social media platforms, algorithms and formats
- Actively work with other teams across Sales & Marketing to deliver a connected one team culture.
The Person
Required skills and qualifications
- One to three years social media experience
- Proficiency in social media platforms for business e.g. LinkedIn, Twitter, YouTube and the ability to create engaging content for each platform
- Creativity and passion for social media
- Knowledge and understanding of social media publishing tools e.g. Sprinklr, Sprout Social, Hootsuite etc.
- Understanding of influencer and community management advantageous
- Knowledgeable of the core fundamentals of social media and best practices
- Analytical ability to review data, content, market trends and insights
- Wants to be part of a collaborative, high performing team
- Test and learn mentality – consistently looking to review better ways of doing things and leveraging tech to deliver
- Exceptional spoken and written communications skills – with the ability to flex personal style to engage every audience.
- Experience working in a professional services environment would be advantageous.
- Brings a real sense of fun and energy to the role and team
Why work for KPMG?
Inclusion KPMG is proud to be an inclusive, equal opportunities employer. We're always looking to attract the very best people from the widest possible talent pool and recognise that we need Inclusion, Diversity and Social Equality to be successful. We remove barriers that can prevent our people from reaching their full potential, and fostering a fully inclusive environment which maximises collaboration and empowers everyone at KPMG to bring their whole selves to work.
Reward and Benefits By joining us, you can look forward to a competitive salary and a broad range of employee benefits, which can be found through the following link: Reward and recognition (kpmgcareers.co.uk)
Culture
We’re an ambitious, values-led global firm, full of fantastic people. We want to make a lasting impact on the world – transforming businesses, developing trust and confidence in markets, and building stronger, fairer communities. Please meet our aspiring employees who will give you further insight into the culture at KPMG People profiles (kpmgcareers.co.uk)
Why KPMG Business Services at KPMG?
Every day our firm performs better because of how we work together, as one team, each the best at what we do. The difference we make shines through to our people and our clients. We’re KPMG Business Services (KBS). We’re a cross-functional team, bringing together experts across a wide range of critical activities which help to grow, run and protect our business. From HR and Learning, Finance, Procurement, Facilities and Operations, through to Risk and Legal, Corporate Affairs, and Market Development, our approach is focused on driving the improved performance of the firm. We work shoulder to shoulder with our client-facing teams and we focus on delivering our services in ways which help to drive efficiency, improve quality and enhance our firm’s brand and reputation.
Read about KPMG Business Services
