Social Media Executive London, England
Job description
Our approach to marketing has a few defining characteristics – an obsession with our customers, belief in the power of creativity, an investment mindset, a ‘full funnel’ philosophy, and a belief in evidence-based decisions.
We reach our audience through various means to grow ASOS as a definitive fashion destination for 20-somethings around the world.
As a key part of our end-to-end customer experience management, ASOS marketing covers a breadth of tactics, stretching across loyalty marketing, culturally relevant brand content, pay-for-performance marketing, local trade marketing, broad reach advertising, and influencer marketing to name a few. We utilise several measurement practices, but primarily rely on continual controlled experiments as our primary ‘source of truth’ in measuring marketing investment return.
Our teams and activities align and integrate cross-functionally with shared objectives to manage autonomous teams. And of course, we strive to continually evolve pushing outside industry convention through creative experimentation, marketing tech, and advanced data applications.
The Role:
As our Social Media Exec you’ll be responsible for leading the creation of world class social content on our suite of social channels. Working with the Social Media Manager, you’ll manage key business areas such as fashion, Face+Body, Sneakerbrands and Activewear and will develop and help execute exciting content franchise and one-off posts for all channels.
What you'll be doing...
Mostly responsible for ASOS’ Fashion output which represents the largest portion of our content output and budget allocation and Fashion with Integrity (specifically body positivity, representation and sustainable clothing).
Feeding into and execute our per-platform social strategies, as set by the Senior Social Media Manager and Social Media Managers.
Working with the wider team, develop and execute ideas for exciting still image and video shoots across a range of business areas.
Working with the wider content team to manage the content calendar. Liaise with other departments within ASOS to share this, as required.
Creating and self-editing content for ASOS’ most nimble channels (for example, Twitter).
Editing and helping shape content from the Social Media Assistant, providing guidance and feedback as appropriate.
Working with the Global Sub Editor to self-sub, and to maintain and manage to global tone of voice across all content.
Working with the Social Insights Assistant on social reporting, ensuring you are rigorously tracking the performance of all content and enabling this data to be fed into future channel strategies.
Working with the Social Insights Exec and the Social Media Senior Manager to implement findings from the monthly and quarterly reports.
Developing and maintain excellent relationships within the business.
Working with partner brands on developing and executing shoots for a range of business areas.
Self-shooting, uploading and editing content where necessary in order to maintain the smooth running of the team.
Ensuring competitor research and customer insight are at the heart of all our output.
Creating content for both organic, boosted and paid formats, with a clear understanding of the different nuances between the three.
We’d love to meet, someone with…
An enthusiastic team player with a genuine obsession with social media.
Substantial experience creating brilliant social media content for brands.
Harbouring a real interest in social media platform changes and news, committed to exploring how ASOS might maintain a first-move advantage on each channel.
Impeccable organisation skills and the ability to keep projects moving and ensure deadlines are met.
Ability to act as an ambassador for the ASOS brand on shoots with partner brands and external agencies.
Strong numerical know-how for reporting and analysing stats.
An interest in fashion, trends and style and the cultural icons our 20somehting audience love.
A passion for the ASOS brand.
Additional Information
What's in it for you?
Competitive salary, bonus and pension matching
Life insurance, free private medical care, cycle to work scheme + more
A bespoke flexible benefits scheme catered to you
Best in class Learning & Development schemes and career development programmes
25 days holiday + never work on your birthday again!
Free modern onsite gym, plus personal training and wellness rooms
Huge staff discounts and sample sales
We want our people to be whoever they want to be. That’s why we’re committed to creating a truly inclusive culture at ASOS, but how we're doing it?
Through our Fashion with Integrity strategy we are driving diversity, equity and inclusion across every aspect of ASOS and ensuring every ASOSer can be their authentic self at work. We want our people to be whoever they want to be, because we believe people who bring their best selves to work, do their best work.
We’re proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter. We’ve also recently been placed 8th in the Inclusive Top 50 Companies Employer List too.
There are safe space employee networks and we host a monthly DEI events series to help support and celebrate all of our people. We are constantly listening to our people, evolving, changing and taking a flexible approach to how we make ASOS truly inclusive.
