Social Media Exec - Manchester Manchester, England

Insomnia Cookies UK Ltd

Full Time Manchester, England 20000 - 23000 GBP ANNUAL Today

Job description

We’re not just a cookie company – we’re a community of Insomniacs. We know our cookies are the most delicious around, but it’s our team members that make Insomnia Cookies an amazing place to be. Have a hunger to succeed? A passion for the sweeter things in life? Got big dreams and a ceaseless imagination? Then we want to get to know YOU!

Hello young grad!

Are you looking for a job? Not like a regular job, a cool job where you get paid to create fun stuff and make all your pals at KPMG jealous?

Well stop scrolling through boring grad schemes that will cage your personality like a canary and look no further, because we have the position for you.

We’re Insomnia Cookies and we deliver warm, delicious cookies crazy late into the night. Born in a dorm in the USA and now launching into Manchester, we’re a disruptive cult brand ready to bring authentic American cookies to the UK and #OwnTheNight.

We’re looking for someone to create and coordinate our social media platforms with bold, entertaining content and own our irreverent tone of voice.

Anyway, enough about us. Are you a TikTok whizz? Are you down with the Gen-Z kids? Can you create original content that will knock their socks off? If you’ve got the chat and the charm, the wit and the work ethic, then read on.

Some of our sweet perks:

Competitive starting salary
Life Assurance
Pension
Employee assistance and wellness support
2 paid charity days per year to support your local community
Guaranteed paid day off for your birthday plus one for your child’s birthday or pet’s birthday and we’ll throw another one in for your significant other
Fun and exciting team environment
Unrivalled culture and values
50% discount

What will I be doing as Insomnia’s Social Media Exec?

1. Content Creation:
Conceptualise, develop and curate original, engaging content for our TikTok, Instagram, Facebook, LinkedIn and Snapchat
Assist in the creation and editing of written, video and photo content.
Liaise with third parties on campaign activations
Attend events/visit stores and produce live social media content

2. Social Media Coordination:
Plan, schedule and post across all platforms to execute a results-driven social media strategy
Maintain a unified brand voice across all channels
Collaborate with the Senior Marketing Manager to create a social media calendar which aligns with the wider business strategy e.g. seasonal promotions, new store launches etc
Monitor social channels and research key audiences for industry trends.
Community Listening and Engagement: Interact with users and respond to comments
Review analytics and create reports on key metrics

3. Micro-influencer scouting and outreach
Identify the Manchester BNOCs, foodies and micro-influencers and sign them up to our affiliate program

Essential skills/experience:

Bachelor’s degree in Marketing or a related field
Proven experience in creating engaging social media content, specifically TikTok's and IG reels that trend
Proficient photo and video editing skills, including experience with Adobe Creative Cloud (Photoshop, Premier Pro) and video editing software (e.g. CapCut)
Excellent social listening skills, to keep up to date with current affairs among the Gen-Z audience
Strong copywriting and copy-editing skills
Confident working independently, self-motivated and organised, with impeccable time management skills and the ability to multitask
Detail-oriented approach with ability to work under pressure to meet deadlines

Preferred skills/experience:

Know the who’s who and what’s what of the Manchester student social scene
Awareness of B2C social media marketing management tools (e.g. Hootsuite)
Comfortable in front of the camera, as well as behind it!
Strong understanding of historical, current, and future trends in the digital content and social media space
Have experience with Microsoft Office (Excel, PowerPoint, Outlook)

About us:

Insomnia Cookies was founded in a college dorm room by then-student, Seth Berkowitz. Fast forward and Insomnia Cookies has become a cult brand in the US known for its rabid following of cookie lovers who crave Insomnia’s warm, delicious delivery all day and late into the night. With an expanding global footprint we are now here in the UK launching in Manchester. Insomnia Cookies is revolutionizing the cookie game by truly "Imagining What’s Possible"!

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