Social Media & Digital Communications Officer London, England
Job description
Job purpose Working as part of the communications team, the Social Media and Digital Communications Officer is responsible for working with the Communications team to maintain and improve the HFEAs digital and social media channels. This role leads the development of engaging content for the organisations digital channels, including the website and existing social media channels. The postholder is also expected to produce regular analytics to monitor success, make recommendations for improvements and update senior leaders and colleagues on the performance of the HFEAs digital channels. Key responsibilities Create channel-specific content for the HFEAs social media channels Facebook, X (Twitter), Instagram, LinkedIn targeting our key stakeholders including patients, donors, donor-conceived people and fertility professionals Implement the organisations digital communications strategy Engage with social media influencers to get greater coverage for our social media content Create rich media assets for the HFEAs digital channels, including infographics, videos Monitor analytics relating to the HFEAs digital channels (website, clinic portal and social media channels) Produce analytics relating to the HFEAs digital channels including: detailed analytics for corporate management meetings tracking the KPIs for all social media channels and reporting these to senior management Work closely with the Head of Comms to produce reports showing how the HFEAs Digital Comms activity support the Comms strategy Being an active member of the Digital Communications Board, which oversees developments/changes to our website and social media channels Keep up with and assess trends across social media channels to ensure the HFEA is meeting the changing needs and preferences of our audiences.
Act as the digital content lead on specific projects ensuring content is tailored to relevant audiences Contributing to wider communications projects
