Social Media Co-ordinator (Hotels) Edinburgh, Scotland
Job description
Who we are?
The Scotsman Group is Scotland’s largest and most diverse hospitality group, with a collection of over 40 venues across Scotland including bars, restaurants, hotels and more.
We are looking for an experienced and talented Social Media Co-ordinator to be part of the in-house marketing team, you will be responsible for the overall management of all of Scotsman Hospitality Hotels and Serviced Apartments social media channels, six brands in total, mainly based in Edinburgh.
What is in it for you?
As part of Scotsman Hospitality, you will have access to the following benefits that include:
- Wagestream – Stream up to 40% pay as it is earned and set automatic savings to support your financial wellbeing.
- 30% off of food and cinema tickets in all of our venues across Scotland.
- Hotel and Apartment discounts.
- Access to Scotsman Perks Benefits Portal.
- Flexible working opportunities.
- Career development through our Scotsman Steps training programme.
The Role:
- You will be based here and work closely with the General Managers and Operations Teams to ensure that social media is consistent, on brand and engaging.
- Channel management will include Facebook, Instagram and Tiktok for selected brands.
- You will work closely with the Group Social Media Manager to agree content pillars for the venue, present monthly planners for feedback and input before rolling out.
- You will be required to be comfortable and confident travelling and going into venues capturing both photo and video content, as well as liaising with our in-house photographer to obtain a suite of visual content which remains fresh and engaging.
- Your aim will be to increase engagement and interest across these channels and therefore grow and maintain customer interest and loyalty to drive increased bookings.
- Working towards agreed KPI's set by the business including growing followers, increasing interactions and improving direct bookings.
- Working closely with the Operations Team in venue as well as the in-house photographer and videographer to ensure content is of the highest standard.
- Working continuously on delivering a strategy which grows our Social Media reach and delivers the maximum impact.
- Developing and implementing a Social Media Plan for the venue where specific targets or objectives have been set by the Head of Commuications and Social Media Manager.
- To ensure posts are visually appealing, professional and showcase the USP's of the venue.
- Working with the Social Media Manager to implement an ongoing schedule of photography and videography using the in-house available.
- Writing briefs and attending shoot days to ensure content is of the highest quality.
- Working with the Group Social Media Manager to help manage things like influencer/invited experience and competition content.
- Contribute with fresh ideas and additions to existing nights, Instagram moments and customer experience to ensure we have a constant stream of fresh content.
The Person:
- Ideally will have a degree in marketing or communication/HND equivalent, would be preferred but not essential.
- An active understanding of hospitality marketing, up to date with the latest trends and tools to ensure all Social content is of the highest standard.
- An understanding of applied social media marketing, specifically Instagram and Tiktok, including best practice, scheduling tools, in-app functionality like swipe ups, polls, creation of reels.
- Comfortable working on graphics including the ability to clearly communicate to designers what you are looking for, a knowledge of Canva or similar programme would be benefical but not essential as training will be given.
- Confident doing Social Media outreach including liking/commenting and interacting with customers, as well as outreach via DM's to influencers, collaborators and more.
- A keen eye for aesthetic and be able to capture and create photos and videos which are clear, well lit and of good quality.
In return for the above, we offer our Social Media Co-ordinator a competitive salary, generous company benefits, and flexible working hours. As well as the opportunity to use your creative skills on some of the most challenging and rewarding brands in Scotland.
The Process:
If you think this is the role for you then apply now and a member of the HR team will be in touch.
Scotsman Hospitality is a privately owned and operated business which focusses on a bold and brave approach to delivering customer experiences which challenge the status quo.
